Digital marketing does not stand still and constantly finds new ways to develop. New tools, new strategies, more training materials, and innovations are only part of how digital marketing is evolving and becoming more and more in demand.
You have a variety of choices open to boost your digital marketing campaigns and make them work effectively.
Your aim is to choose the strategies that will take your company to the next level and then use those digital marketing tactics to bring you more lead conversions and boost sales.
Look no further if you’re striving after finding the best fitting marketing strategy for your company, or just looking for some reserve ideas to test in the future! To meet your ongoing and prospective marketing targets, we have created a list of the 5 best marketing tactics. If the “why” and “what” behind your marketing practice are addressed by your goals and resources, then tactics are the “how” of it is going to be implemented to achieve the wanted results in your strategies.
Let’s get it started!
What is the impact of digital marketing tactics?
Digital marketing tactics are strategic activities that guide the advertising of a brand or service to reach particular marketing objectives.
For instance, executing case studies on your website or social media may be a marketing tactic depending on your goals. The educational resources you produce to implement the marketing tactic can include blog posts, white papers, and videos.
Digital marketing businesses should have a solid grip on the use of the digital space which will optimize impact and brand awareness. The digital marketing landscape is a portal for future consumers to feel like a part of the brand. It provides the ability to increase loyalty and trust as clients see the content, receive notifications, use different features from the brand daily.
Goals you can achieve with marketing tactics:
- The increase of brand awareness;
- Generation of Leads;
- Boost in Sales;
- Grow Viral;
- Engage Customers and Audience.
Best Marketing Tactics
For current readers, infographics would be a powerful tool. Complex concepts and subjects are often easy to understand by infographics. It takes some time and effort to learn how to design effective infographics, so it is crucial to be certain that your audience will get the most out of them.
Key points you need to check out to create an effective infographic:
- Your infographic should be understandable to make your audience more responsive.
- The infographic must add value to your blog post/web page.
- Optimize your infographic for sharing on social media.
- Implement your visual brand elements into account while designing the infographic.
- Be ready to go through multiple iterations until the graph is available for mass consumption.
You may move to use more advanced methods, such as creating interactive infographics, as you and your team become much more experienced. Different components of such an infographic contain clickable hyperlinks which can carry readers to more in-depth material or even landing pages.
Take a look at the part of the infographic that we created for our weekly digest :
Click here to read our blog and find more examples of infographics.
2. Blog Posts
Blogging is one of the dominating digital marketing tactics that is put into practice by almost every specialist. Setting up a blog is cheap, and it takes very little technical know-how to get started. However, it does not mean that you can easily leap in with both feet and get the outcomes you want. You have to do a lot of preparation, and follow a few standards if you want a blog that results in leads, likes, and engagement.
- Prepare a plan before writing a blog post
Before starting with a blog post, consider what you’d like to tell the readers and how it would benefit them. Are you preparing a blog post in support of a new marketing campaign, for instance? If so, make it strategic. You want the used tone and messaging for that promotional campaign to fit into the communication of other produced content. Нou definitely should also attach a CTA button leading to a suitable landing page.
- Define who are you targeting
You’ll need well-established customer personas before you start creating content if you don’t already have those. Before writing an article, determine the audience and pick one or several personas. Tailor your content towards the chosen demographic
- Brand Consistency can’t be ignored
Try to use your brand’s vision when it comes to both material and aesthetics. This means using the same fonts and color schemes as on the rest of your website while setting up your blog. On top of that, try following your brand communication in your social media presence and ads.
- Think your publishing strategy over
It could help to think of your blog as a trade journal for the industry. You can see a number of stories if you read a trade journal. Some of these will be targeted to specialists and decision-makers, while others will be geared to customers at the entry-level. There will be opinion pieces, supported content that blends various goods and services, instructional posts, and even a bit of fluff in addition to this. Remember your buyer personas to properly present your content.
- Diversify your blog with various types of content
Engage with your audience with elaborated content. You should regularly create a mix of video content, infographics, text-based content, and image-heavy content.
3. Email Campaigns
Email Marketing is considered to be one of the most effective marketing strategies. It focuses on maintaining, as well as attracting new, current clients. It’s an outstanding client retainment-building tactic, keeping the business top-of-mind, and promoting repeat purchases.
The concept is that email marketing will help you to get through the main stages before a lead will confirm a purchase: awareness, interest, consideration, decision, and finally sale. When they are ready to purchase, brand loyalty enables them to choose your company.
One of the advantages of this method is that your audience can also be segmented and your email campaigns customized for each buyer persona you have created. For example, you can build a campaign for users who have purchased or visited a specific web page for a certain product.
Let’s take a look at some of the top email campaigns:
- The email campaign from Uber is very straightforward, yet tasteful. In their emails, we appreciate how Uber gets right to the point. With a consistent CTA, the message is generally very brief, which is ideal for subscribers who do not have a lot of time and just skim the message. There is always a link you can follow for those who would like to learn more.
- Emails have been one of the top traffic sources for BuzzFeed. They are known for being the best at writing amazing emails. Their titles and preview enable you to read the email immediately!
4. Case Studies
First of all, we need to figure out what a case study is. One of the ways of showing your performance and convincing prospective clients to partner with you is through a marketing case study. It illustrates your achievements and opportunities through a summary of how you helped solve challenges and achieve tangible results for a similar customer.
In selecting you as their marketing partner, a marketing case study lets customers see how they can profit.
Common types of content for case studies:
- White paper
- Web page
Remember, case studies are based on a solid database and a strong understanding of your client’s business concept. To get started with a marketing strategy for a case study, start by compiling a list of high-end clients that you have catered to and gathering customer feedback to extract data.
As well as blog and infographics, you can view the case studies on our website.
Follow these rules to create an outstanding case study:
- Collaborate with the sales team to request customer feedback. Ideally, this should include quantified results with specifics about the issue and the solution your product/service offers.
- To understand customer’s unique business backgrounds, interview them and follow a detailed questionnaire. This will consider a narrative-based story, covering the original problem, the requirements of the solution they were searching for, and how your brand was able to assist.
- Conduct experiments to supplement the obtained information. To suggest how your brand provides a better value proposition, you might list rival brands.
- To create the text, follow a certain template you have created.
- Before posting the case study, get client approval. Your clients are your greatest brand supporters in marketing, and their buy-in is important for an effective marketing strategy for case studies.
5. Mobile Apps
It is worth pointing out in advance that mobile applications are not suitable for everyone in the form of marketing tactics, since this method is considered the most expensive one.
Mobile apps are an incredible tool for attracting new users to your product. You can ensure existing customers with a suitable and compact way to make purchases, review orders, research products, and services, and consume mobile-friendly content that you make available through the app. However, it requires a lot of man-hours to create, test, deploy, and maintain a standalone app and almost always includes a significant cash investment.
Here are some suggestions for making sure your mobile app is going to be a success:
- Test properly through every stage of the development process and consider Beta testing it by your target audience.
- Before deployment, have in place a maintenance program.
- Pursue user feedback about the app’s appearance and usability.
- Develop for a real immersive experience.
- Deliver offline features for users.
- Don’t narrow your application only to mobile users.
- Use analytic tools to track downloads and the ways your app is being used.
What are those digital marketing tactics are all for?
Too many B2B marketing specialists assume that, particularly in comparison to those in B2C niche areas, their marketing efforts are limited. This can’t have been further from reality. When making buying decisions for businesses, individuals are still emotionally attached to aspects such as images, video, interactive tools, and mobile-friendly options as they are when making purchasing decisions for themselves. You can use almost any of the digital marketing tactics here to develop your skills or brand, establish trust, and boost conversions as long as you know your customer and your brand.