Instagram has revealed their plans on making paid content, Facebook published new data on how shopping habits have changed, interesting ways on posting backlinks without writing any text, content ideas to develop your blog, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
Instagram keeps up with other social networks and is looking for more ways to monetize. So, they confirmed the rumors about the work on the new “Exclusive Stories” feature. On June 21, images of Stories offshoot began to circulate on the Internet after Alessandro Paluzzi, a software developer, tweeted that links to this feature were found in the Instagram codebase. The company said that the pictures show an internal prototype of the function, but more details have not yet been revealed, since they are not actually available according to the developer.
Though, from the screenshots, it becomes obvious that this is a kind of “analogue” to the paid Twitter Super Follow subscription. When users come across such Stories, they are immediately informed that “only members” can view them. Also, Instagram will not allow you to take screenshots of these Stories, but they can still be saved in Highlights so that users who have a paid subscription can view them.
Shopping habits are changing! That is the conclusion that Facebook made in their latest shopping behavior report.
Survey data: Facebook published statistics derived from data from 9 countries. Here’re the most interesting ones:
We also noticed a very interesting difference between countries. For example, in the US 55% of shoppers say that the phone becomes the main tool for making purchases; in South Korea, this figure is almost 20% higher.
Here’s a tactic for getting backlinks: It all comes down to using Creative Commons images.
These are images that have been licensed. When people use them, they will link back to your site, indicating the source.
Stacey MacNaught starts with 50 images, only two of which may actually work. Then, she just adds 5 to 10 images monthly.
She uses COPYTRACK and picMatch to detect unmentioned use of images without proper referral links. After, she links to those websites and asks for a mention.
Looking for fresh ideas for your content on social media?
We’ve prepared an infographic for you with creative thoughts for your blog to explore new opportunities and enhance your page.
Check out the infographic below.