How to identify the audience for your product? Twitter launches opportunities to monetize content, Instagram borrows the features of other platforms, what platforms to consider for marketers in 2021, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
You can’t even think about marketing your product without knowing who your audience is. First of all, you need to identify your potential customers in order to achieve the desired results. This plays a key role when launching a startup or an online store.
The MKT1 newsletter is exactly about this:
“Founders and marketers need a perspective change, we need to think of product marketing as audience marketing.”
Key points to know about your audience:
There is no need in developing a marketing plan if you’re aware of each of these fields.
You just need to collect all the pieces into the single one.
Which channel will be used to promote our product?
Is our product having all of the needed features?
What content will be the most relevant for us?
Devote the proper amount of time to identify your audience. Sometimes one of the best ways to define your audience is through testing. You can sit for hours at different sites, collecting all the templates you need.
Because until you start testing and will get real feedback from your audience you will never know their real needs and wants. You will never know what kind of content they want. Or what functionality they want your product to include.
Twitter has been a fairly simple platform with no paid functionality for a while. No paid subscriptions, groups, or communities, just people who tweet (often argue and debate) about anything you can think of.
But in the earnings report submitted earlier this year, the premium product was mentioned. And while there is still no word about editable tweets (that everyone is waiting for), Twitter’s announcements posted during Twitter analyst day were huge and promising.
Here’s what happened:
This can be considered as one of the largest Twitter updates in a long time. It will be interesting to see more details of what the Twitter monetization options will look like. And, fortunately, for marketers, they are quite flexible – it looks like creators can set the prices and perks on their own
This marks the end of Twitter’s era as a long-standing, free, and open-source platform. The update will give you a chance to discover something new if you are a marketer or creator.
Facebook loves to borrow features from other platforms, and after the Live Rooms were announced yesterday, there is a suspicion that their passion for imitation will not stop.
So what are Live Rooms on Instagram and what do they look like? Here are the details:
What it means for marketers: The add-on functionality in Instagram Live enables conferences, webinars, and Q&A sessions with experts to reach a wider audience.
Are you thinking about your social media attack strategy for the upcoming year? Do you want to learn about the best social media platforms for small business growth?
Our team has prepared an infographic telling about each social media stats you need to know for sure.
Here comes the list:
For more details, check the infographic below.