There is a common belief that a CRISIS is the best time to make progress in business or break into a new market. It’s believed that crisis provides entrepreneurs with a lot of opportunities as it kicks of old market players and directly shows how to seize markets. Is it really so?
The crisis has already hit global business, especially SMB. But at the same time, some people just insist that now isn’t the time to complain!
Now everyone is asking the same exact questions:
The answer to these questions can be found in the data, or rather in its analytics.
On May 7, Hubspot released a new report on changes in traffic, sales, and email marketing performance among 70,000 businesses, analyzing the period from January (before the pandemic) to the end of April. They used internal data from their software (CRM and Marketing tools) to make the conclusion.
And there are many interesting insights in this benchmark report that can lead to useful questions and conclusions. I found many insights on how to adapt marketing for my companies, as well as general business turnaround strategy to apply during the Coronovirus crisis. So, I decided to make a small squeeze for you – my business family.
So, let’s get down to business.
I hope my squeeze of the business performance of 70,000 businesses will be useful to you and you will ask proper questions, as well as draw the necessary conclusions from this information.
If you have interesting ideas and suggestions for the weekly digest – I will be glad to discuss it. Contact me via [email protected].
The full HubSpot Benchmark Report can be found here.
Have a good week 🤘😎
Managing Partner | RGray