How to enter a new market during the crisis? How to improve your business website and create amazing content that helps you find and convert potential customers? Facebook Updates for Websites that Enables Messaging Without Logging onto Messenger, Snapchat Audience Reach Insights, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
Groundbreaking research: 13 Steps and 13 Tips to confidently go all the way from the idea of expanding a business to entering a new market and consolidating positions.
Economic crisis? Or rather a unique opportunity to establish in the market and expand the business?
We prepared material that we could not find before. Since there was nothing like it – RGray did it! We present a step-by-step instruction on How to enter a new market during the crisis. 13 steps to make a dream come true and 13 tips for conquering a new market in 2020.
Aside from market entry tactics, you’ll find insights about current crisis features and risk management insights:
This has never happened before! The clear and illustrative instruction is supported by the true stories of companies that fought and won their place under the sun:
Use their experience, mistakes, and victories to realize your ambitions with our new guide:
Facebook released a chat plugin for websites, with renewed design and format, that allows us to start a Messenger conversation with visitors without logging in.
How does the chat plugin operate if you are not giving any contact details and are interacting as a guest?
The problem here is that you can contact a guest user only when they are using your website, otherwise the message will not be sent.
Even though the chat plugins only allow to start a real-time conversation, Facebook noticed that firms implementing a chat plugin had a 45% growth in customers, asking about their products and services.
However, Facebook made it accessible for all businesses to set it up from your Facebook Page settings.
How to implement the chat plug-in for your website:
“For WordPress, click here to install the official chat plugin from the Plug-in Store.
For all other websites, use the following steps:
A month ago, Snapchat shared its Q2 performance numbers, where the increase in active users per day up to 238 million, which is 17% higher in comparison to the previous year, was claimed.
By checking out the Snap’s regional audience numbers, it becomes understandable how popular the app is within each region.
However, if you add up all the numbers, the total sum will be significantly higher than Snap’s DAU base, around 304 million.
Where does this lead us?
Snapchat has explained to SMT that the figures listed on the above map represent ‘addressable reach’, not active users.
Calculations shown on the above map, indicate an ‘addressable reach’’, not active users, and most likely, that the presented numbers are showing the MAU counts, but that’s not for sure.
Snapchat also made regional charts with the percentage of Snapchatters who are not active on other social channels within a week. Looking at the charts, you can gain information regarding your potential audience, how to increase it, and where you can or cannot reach them.
Want to know how to strengthen your website? Are you curious about how to attract more prospective customers?
In this infographic, our RGray Team shares some good ways that will help you to improve.
Here’s a short tip list:
Check out the infographic for more details.