Entering a New Market During the Crisis. Facebook Updates Chat Plugin for Websites. Snapchat Audience Reach Insights. Creating the Best Website Content
How to enter a new market during the crisis? How to improve your business website and create amazing content that helps you find and convert potential customers? Facebook Updates for Websites that Enables Messaging Without Logging onto Messenger, Snapchat Audience Reach Insights, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
- What are the fundamental changes in building a new business during the crisis? We will guide how to avoid past mistakes and benefit from the new market features. Check out the tips in our NEW article.
- Facebook released a new update for its website Messenger communication plugin, which helps companies to initiate direct messaging communications with visitors to their platform. How to set up the chat plugin for your website and how does it work? Learn more in our digest.
- As part of an update to the Snap Focus education program, Snapchat has provided some new insights into its regional audience reach. Take a look at Snapchat Q2 performance numbers, with a 17% year-on-year increase in daily active users in our article below.
- Want to know how to create a good website content? Check out what are the 12 steps for improving your website and attracting more potential clients.
How to enter a new market during the crisis?
Groundbreaking research: 13 Steps and 13 Tips to confidently go all the way from the idea of expanding a business to entering a new market and consolidating positions.
Economic crisis? Or rather a unique opportunity to establish in the market and expand the business?
We prepared material that we could not find before. Since there was nothing like it – RGray did it! We present a step-by-step instruction on How to enter a new market during the crisis. 13 steps to make a dream come true and 13 tips for conquering a new market in 2020.
Aside from market entry tactics, you’ll find insights about current crisis features and risk management insights:
This has never happened before! The clear and illustrative instruction is supported by the true stories of companies that fought and won their place under the sun:
- >10 companies’ experience and cases
- 4 Phases to enter a new market
- 8 market entry strategies that work
- How to get started and plan to enter the new market
- Your company is different from others! Learn how to turn this to your advantage.
Use their experience, mistakes, and victories to realize your ambitions with our new guide:
How to Enter a New Market During the Crisis: 13-Step Guide + 13 Tips for 2020
Facebook Updates Chat Plugin for Websites to Enable Messaging Without Logging onto Messenger
Facebook released a chat plugin for websites, with renewed design and format, that allows us to start a Messenger conversation with visitors without logging in.
How does the chat plugin operate if you are not giving any contact details and are interacting as a guest?
The problem here is that you can contact a guest user only when they are using your website, otherwise the message will not be sent.
Even though the chat plugins only allow to start a real-time conversation, Facebook noticed that firms implementing a chat plugin had a 45% growth in customers, asking about their products and services.
However, Facebook made it accessible for all businesses to set it up from your Facebook Page settings.
How to implement the chat plug-in for your website:
“For WordPress, click here to install the official chat plugin from the Plug-in Store.
For all other websites, use the following steps:
- On your Facebook Page, click ‘Settings’ and select ‘Messaging’
- Scroll down to ‘Add Messenger to your website’, click ‘Get Started’
- You can customize the plug-in. Set a greeting message, response time, and theme color to suit your business needs. Enter the website domain(s) you’d like to add Messenger too. An example of a website domain is https://jaspers-market.com
- Once you’ve finished, the setup tool will automatically generate a code that you can copy/paste to your web page.
3. Snapchat Updates Audience Reach Insights with Regional Audience Counts
A month ago, Snapchat shared its Q2 performance numbers, where the increase in active users per day up to 238 million, which is 17% higher in comparison to the previous year, was claimed.
By checking out the Snap’s regional audience numbers, it becomes understandable how popular the app is within each region.
However, if you add up all the numbers, the total sum will be significantly higher than Snap’s DAU base, around 304 million.
Where does this lead us?
Snapchat has explained to SMT that the figures listed on the above map represent ‘addressable reach’, not active users.
Calculations shown on the above map, indicate an ‘addressable reach’’, not active users, and most likely, that the presented numbers are showing the MAU counts, but that’s not for sure.
Snapchat also made regional charts with the percentage of Snapchatters who are not active on other social channels within a week. Looking at the charts, you can gain information regarding your potential audience, how to increase it, and where you can or cannot reach them.
4. 12 Steps for Better Website Content Design [Infographic]
Want to know how to strengthen your website? Are you curious about how to attract more prospective customers?
In this infographic, our RGray Team shares some good ways that will help you to improve.
Here’s a short tip list:
- Understand what problems your products/services solve
- Identify who can benefit
- Know your competitors
- Target each persona
- Follow the buying journey
- Do keyword research
- Include social proof
- Call visitors to action
- Check spelling and grammar
- Format accordingly
- Get visual
- Keep it fresh
Check out the infographic for more details.
