Augmented Reality is going to be a new trend in e-commerce, top 5 mistakes on landing pages, tracking your Search Console Insights, what makes people unfollow you on Twitter, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
- In a couple of years, we couldn’t imagine e-commerce without AG. Why do e-commerce platforms spend time and money to implement Augmented Reality? Check out our digest to get the answer.
- Julia Saxena shared 5 copywriting mistakes that are usually made on landing pages. Read the digest to avoid them in the future.
- The release of Search Console Insights by Google. More Insights – better Results? Find out the details in our weekly digest.
- There are 7 common mistakes you should avoid in order to raise your audience on Twitter. Check out the infographic to see what they are.
The future of e-commerce is in the Augmented Reality
The world of augmented reality is immersive e-commerce platforms.
Recently it became known that Shopify is acquiring Primer, an augmented reality startup.
And, on June 15, Pinterest released a promotional video about the virtual drive on Volkswagen.
What’s so special about augmented reality? And why are e-commerce platforms willing to take the time and invest big money? There are two main reasons for this:
- Reducing returns. This is one of the key points that prompted Snapchat to work with augmented reality. “I also think a lot of retailers are really excited about the potential for augmented reality to reduce returns in the future” – notes Evan Spiegel, Snapchat’s co-founder.
- Increased conversion rates. Almost all merchants noticed this. Augmented reality gives a second wind to the “try before you buy” concept.
As it turned out, augmented reality is not only fashionable but also effective.
Common copywriting mistakes on courses landing page
Julia Saxena identified 5 major mistakes course creators make on landing pages.
These tips have proven to be useful not only when it comes to selling courses, but for landing pages in general.
- Don’t use your course title as your landing page title. The headline is the key to the sales page. And your product name may not be so appealing to use as a title. Tap into your audience’s pain points and desires and let them know what’s unique about your course!
- Don’t immediately introduce your audience to your course content. Warm them up, show compassion. Interact with them and build the right relationship before selling your product straight away.
- Don’t burden your potential audience with figuring out the benefits. In most cases, course creators include as many logical details as possible. But nobody explains how it will help! This is what you have to fix: list and explain how each function in your course will help to achieve the results you promise.
- Not enough or no proof. Most likely, proof – is what will affect the conversion rate the most. So, don’t promise something that you can’t prove or accomplish.
Proofs are built in different ways: the most effective way to prove something are the reviews. Though, including examples from practice, reasons, and specifics will already be advantageous.
If you don’t have any feedback yet, then let beta testers try your course for free.
- Don’t be afraid of long content. Recently, people tend to lack attention. They have a short consideration span, so if you are boring, they will quickly leave the page.
Remember! Don’t focus on keeping the text short, focus on keeping it interesting!
Google releases Search Console Insights
Feels like Google Search Console and Google Analytics have a baby?
The search company recently posted a blog post announcing an Insights section for Search Console.
Search Console Insights can help you to answer the following questions:
- How are new content pieces currently performing?
- What pieces of content perform the best?
- How do people discover my content across the web?
- What keywords do people enter on Google before visiting my content?
- Which article(s) refers users to my content?
Why it matters: These are actionable insights. Google just wants to simplify and clarify whether users like certain pieces of content, or whether articles you’ve recently written will make it to the top.
7 Avoidable Twitter Mistakes That Will Make People Unfollow You [Infographic]
Are there more followers on your Twitter who leave rather than come? Want to figure out what you did or might not do to get people to unsubscribe from your profile?
We’ve prepared an infographic for you where we explain the most common reasons people unsubscribe on Twitter.
Here’s a quick summary:
- You don’t post often enough
- You post too often
- You only post ads or sales
- You never respond
- You’re boring
- Someone else does what you do, but better
- Your posting quality has declined
Check out the infographic below.