Augmented Reality is going to be a new trend in e-commerce, top 5 mistakes on landing pages, tracking your Search Console Insights, what makes people unfollow you on Twitter, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
The world of augmented reality is immersive e-commerce platforms.
Recently it became known that Shopify is acquiring Primer, an augmented reality startup.
And, on June 15, Pinterest released a promotional video about the virtual drive on Volkswagen.
What’s so special about augmented reality? And why are e-commerce platforms willing to take the time and invest big money? There are two main reasons for this:
As it turned out, augmented reality is not only fashionable but also effective.
Julia Saxena identified 5 major mistakes course creators make on landing pages.
These tips have proven to be useful not only when it comes to selling courses, but for landing pages in general.
If you don’t have any feedback yet, then let beta testers try your course for free.
Remember! Don’t focus on keeping the text short, focus on keeping it interesting!
Feels like Google Search Console and Google Analytics have a baby?
The search company recently posted a blog post announcing an Insights section for Search Console.
Search Console Insights can help you to answer the following questions:
Why it matters: These are actionable insights. Google just wants to simplify and clarify whether users like certain pieces of content, or whether articles you’ve recently written will make it to the top.
Are there more followers on your Twitter who leave rather than come? Want to figure out what you did or might not do to get people to unsubscribe from your profile?
We’ve prepared an infographic for you where we explain the most common reasons people unsubscribe on Twitter.
Here’s a quick summary:
Check out the infographic below.