Facebook’s advice on how to generate better creatives, what can happen if you treat LinkedIn as Twitter, YouTube wants to personalize videos for users, how to create evergreen content, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
There is one quite annoying moment: everyone says that you need to make cool creatives, but no one explains or shows how to do it.
Facebook recently announced a catalog of data-driven best practices for creating quality advertising campaigns called “Creative Guidance Navigator”.
There is plenty of interesting information collected there. Here come the tips which we liked the most:
In case you didn’t know: Better creatives=Higher ROI! Facebook says: “We found that gaming ads with above-average ad quality scores had a 58% lower average cost per install and a 32 percent lower average cost per purchase compared to ads with quality scores in the lowest 10%”.
Now it’s your time to enhance your creatives by implementing these tips!
This is the experience Justin Welsh learned from the Linkedin product launch. The main point of this is to treat LinkedIn as Twitter. But, that’s not necessarily self-explanatory.
Let’s take a look at some details:
We underestimate LinkedIn and the use of its capabilities! And this post is the proof for that.
YouTube did not leave us without interesting updates. We were notified of a “new to you” tab, where we can open new video options created especially for us.
Why We Care: YouTube video discoverability can be tricky. For example, a video on TikTok can go viral and get millions of views, all within one application. It’s not that simple on YouTube.
But a new update with a new tab could change things dramatically.
How this differs from the homepage recommendations: Recently, users have been complaining that the recommendation homepage is out of date. The same videos, the same authors, all the same. Therefore, YouTube decided to change the situation.
How it differs from the “Explore” tab: In the “Explore” tab, you’ll find popular videos in a specific niche. Though they are not selected according to your preferences. The New to You tab will try to find a balance between showing you new and relevant videos.
To improve the performance of your website, it is important to maintain a regular flow of content. Evergreen content can help you increase your page rank and support the SEO process.
Evergreen content is search-optimized content that is continually relevant and stays “fresh” for readers over a long period of time.
But how do you create quality evergreen content? BuzzSumo’s team analyzed 3.65 billion posts to identify key trends that will help create evergreen content.
And we have prepared an infographic for you with all the key ideas in one place.