Enhancing faceted navigation of a store, useful copywriting tips, slight social media updates, main newsletter errors, website content ideas, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
Faceted navigation is definitely a new term for many of us. Let’s figure it out.
In a previous update, Andy Chadwick described how he strengthened a store’s faceted navigation in the bespoke furniture niche, creating an interesting rise in organic clicks.
To make it simpler to understand, we’ve shown it in the picture above. The multiple filters that enable the user to narrow down options on a website are basically faceted navigation: the size, costs, colors, etc.
The issue with faceted navigation is that your site will end up generating billions of URLs with the limited quality or reproduced content when it is not managed. This is where the budget for crawling becomes a challenge.
Now, CMSs such as Shopify have a solution: adding a canonical link back to the category page.
This helps to remove the endless duplicate pages and URLs. But, it also renders these pages unindexable.
Because if there’s not much authority on your web store, targeting long keywords with a low volume search can be a powerful method. “Transactional long-tail queries” such as “men’s slim-fit white dress shirt” are mentioned here by Andy.
Such keywords describe a possibility. However, web owners fail to rank for these requests because CMSs are not set up to deal with “faceted navigation”.
Preferably, only those URLs that have a sufficient search volume might be indexed.
Andy has found a compromise that fits the owner of a plugin. It’s not available to everybody! So, he proposes the following:
Build a completely merchandised landing page if you find any long-tail keywords that have a large search volume. For those precious keywords, this could boost your rankings even further and offer a better buying experience.
One of the aspects of marketing where there is no objective truth is copywriting.
Everyone seems to have their tastes and style and identifying what really creates a decent copywriter and what copywriting actually means – can create a lot of uncertainty.
So whether you’re trying to dip your toes into the waters of copywriting or you’re in the field of recruiting them, this latest Jackson Best post points out some of his greatest lessons in copywriting over the past year:
The news is pretty quiet right now, but three platforms have released new quick updates:
In recent times, newsletters are trending. They arise practically everywhere, but many of the latest newsletters are still made with some key errors.
Paul Metcalfe, a guy who assists newsletter owners with finding sponsors, previously shared about the major blunders he often sees. We’re going to jump in:
In the full Twitter thread, Paul has a bit more to tell, so you can check out here. He hit the nail on the head with these alerts – so if you are working on a newsletter, take these pieces of advice to heart!
Do you struggle with blog content ideas? Are you interested in some assistance to create posts that will strike a chord with your audience?
Our team shared 16 blog content concepts in this infographic that we hope will help you to get more traffic.