The landing page and the ad as day and night sales agents, ads related tips from Bukowski, a couple of great tips for content planning, blogging stats to help improve the conversion rate of your blog and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
- Want to know how to use the AIDA model to improve the entire funnel of the ad and the landing page? Take a look at our article where we slide through the whole AIDA model to show how to wisely apply the right tasks to these two agents.
- Check out some tips from Bukowski that will help you in both your writing and are related to ads in our weekly digest below.
- It’s the preparation season, so if you’re in the content development business, learn a couple of great tips while you’re planning content.
- Are you looking for some ways to boost the conversion rate for your blog or develop a better ROI from business blogging? See some good suggestions our team shared in the infographic below.
1. Meet Mr. Lander and Mr. Ad
The landing page and the ad – maybe two of the most efficient day and night sales agents, depending on how wisely will you apply the right tasks to them.
Alexandros Mitris has just shared a post about how to implement the AIDA model to the entire funnel of the ad and the landing page and outlined how to make the two agents accomplish their mission successfully.
Let’s slide through the whole AIDA model, starting with getting the attention (awareness):
+ Attention: Firstly, you should be aware of how to make ads that fit indigenously to your website.
How should you do that?
- Catch your prospect’s attention with the title.
- Put the subheadline in the ad’s copy.
+ Interest: After you caught the prospect’s attention, you are in the interest stage. To raise the curiosity you should use the facts and story-based copy. Mr. Ad’s mission will be to make the prospect press the “Read more’’ button.
+ Desire: Now it’s Mr. Lander’s turn. Hold back the discounts or strong CTAs. You are still to continue with points, stories, benefits to heat consumers’ interest.
+Action: When you understand that the prospect is ready to accept any offer – close the deal.
Let’s make these suggestions more specific:
- Find out all the possible information about your prospect.
- Analyze how news articles are promoted on social media: people are so into the news nowadays.
- Review your local or country advertising in major newspapers to see what stories they use to impress and attract attention.
- Don’t use the ‘’Buy Now’’ button before the audience is ready, they will not buy anything if they bearly know you.
- Create your copy with integrity.
2. Bukowski and copywriting
At the beginning of the route, thousands of Bukowski masterpieces were withdrawn, but, for today his work remains incredibly important.
Very often we see the information about the impact Hemingway had on writing and how we can include it in our copy.
Now, it’s Bukowski time:
- Write tacos, not art. Same like Hemingway, Bukowski was not a fan of complex and difficult language and was always trying to get right to the point. He was not into the pompous and snobbish manners, best illustrated by his famous quote, ‘’Great art is horseshit. Buy tacos.” Your copywriting should look more like tacos than great art.
- Just do it – and drop the grammar. Bukowski was never keen on grammar, he wasn’t afraid of mistakes, neither grammar nor logical ones. For instance, in Post Office, Bukowski stated “In the morning it was morning and I was still alive. Maybe I’ll write a novel, I thought. And then I did.” Try handling your writing in the same manner
- Never give up! “Writing about a writer’s block is better than not writing at all.” – Bukowski wrote. This is great advice for copywriters! Even though you don’t have any ideas, for now, it doesn’t mean that you’re not supposed to write. Keep working!
Although you’re not really keen on Bukowski, the ideas he used in his writing may relate to ads as well. Try persecuting Bukowski or Hemingway in a world full of lifeless copies. You might never catch up, but whatever, it’s the pursuit that is enjoyable!
3. Take it easy
Are you desperately trying to complete your editorial calendar for the weekends?
It’s the preparation season, so if you’re into the content development business, take a look at a couple of great tips while you’re planning content:
- Remember the three Cs. The three Cs stay for curation and cross-cutting. It would be nice to ‘’implement’’ the three Cs by looking at your current content and coming up with ways to combine it with something entirely new.
- Refresh your existing content. It would be great to refresh your existing content if it is still relevant and may boost traffic.
- Write some spin-offs. There can be spinoffs for TV shows and movies, so why not your content? If you have a large piece of content, narrow it down into a few smaller parts to make the content more meaningful to the audience.
It’s been a rough year, and there is no explanation of why your content planning should be so as well. Keep these tips in mind and you will be right on the way to the successful content strategy!
4. 26 blogging stats to help improve the conversion rate of your blog [Infographic]
If you are searching for some methods to boost the conversion rate for your blog or develop a better ROI from business blogging check out the important stats our team shared in the infographic below.
Here are a few from the list:
- Anchor Text CTAs can boost conversion rates by up to 121%
- CTAs with the search keywords increased conversion rate by 87%
- Slide-in box earned a 192% higher click-through rate
- A feature box opt-in can increase signups by up to 51%
For more details see the infographic below.