The landing page and the ad as day and night sales agents, ads related tips from Bukowski, a couple of great tips for content planning, blogging stats to help improve the conversion rate of your blog and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
The landing page and the ad – maybe two of the most efficient day and night sales agents, depending on how wisely will you apply the right tasks to them.
Alexandros Mitris has just shared a post about how to implement the AIDA model to the entire funnel of the ad and the landing page and outlined how to make the two agents accomplish their mission successfully.
+ Attention: Firstly, you should be aware of how to make ads that fit indigenously to your website.
How should you do that?
+ Interest: After you caught the prospect’s attention, you are in the interest stage. To raise the curiosity you should use the facts and story-based copy. Mr. Ad’s mission will be to make the prospect press the “Read more’’ button.
+ Desire: Now it’s Mr. Lander’s turn. Hold back the discounts or strong CTAs. You are still to continue with points, stories, benefits to heat consumers’ interest.
+Action: When you understand that the prospect is ready to accept any offer – close the deal.
At the beginning of the route, thousands of Bukowski masterpieces were withdrawn, but, for today his work remains incredibly important.
Very often we see the information about the impact Hemingway had on writing and how we can include it in our copy.
Although you’re not really keen on Bukowski, the ideas he used in his writing may relate to ads as well. Try persecuting Bukowski or Hemingway in a world full of lifeless copies. You might never catch up, but whatever, it’s the pursuit that is enjoyable!
Are you desperately trying to complete your editorial calendar for the weekends?
It’s the preparation season, so if you’re into the content development business, take a look at a couple of great tips while you’re planning content:
It’s been a rough year, and there is no explanation of why your content planning should be so as well. Keep these tips in mind and you will be right on the way to the successful content strategy!
If you are searching for some methods to boost the conversion rate for your blog or develop a better ROI from business blogging check out the important stats our team shared in the infographic below.
For more details see the infographic below.