Successful apartment developer gives business lessons, Instagram is opening the door for kids, great tips taken from a leaked branding document of Peloton, your site traffic compared to the world largest websites, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
- Moses Kagan, an apartment developer, shared important insights that will be useful to any marketer. Read our digest to find out the key points.
- Instagram decided to take more care of children’s security so they are launching a new platform. Check out more details in our digest.
- A document from the well-known company Peloton got into the network. What made the noise around it? Learn more about it.
- Were you interested in how your small business website operates compared to the largest ones? Check out the infographic with top-50 websites that rule the world.
Apartment Developer Gives Business Lessons
Moses Kagan, an apartment developer, shared some of the lessons he learned that can be easily applied to marketing:
- Wealth depends on solving problems. You can solve both small and big problems for different people. It is important to remember that you should not solve small problems for several people. We can say that this is perhaps Moses’ most valuable lesson. And, this applies to marketing as well, whether you are launching a new product, trying to enter a new market or launch a new advertising strategy.
- Find out how it is possible to work for yourself. If you are currently working for someone else, understand how they make money and help them to generate even higher profit.
- Look for job opportunities in areas of the organization that are profitable. Cash flow is the foundation for the successful prosperity of any business. Aim your marketing efforts at the most prospective areas.
- Long-term asset ownership is a priority. Frequent purchases and sales evaporate any capital. While this is mainly about investing, in online business it is the same way – in the long run, your assets will make you money.
- Learn the basics of accounting. At the beginning of your journey, find yourself an accountant whom you can keep around.
- Express your gratitude. Thank your employees by using both words and different bonuses.
- We all fail. Be tolerant when others fail(but not eternally).
- Nobody can solve your problems for you. All you can get is advice or a small help. But you still need to figure it out on your own.
We hope that this post made it more clear about what to consider to be a wise and successful marketer and entrepreneur.
New Instagram is on the way
…Yes, you’re not mistaken – it’s for children now. This week was announced that Facebook has been developing a new version of Instagram for users younger than 13 years old. All of this is due to the ongoing initiative to make Instagram safe for children.
Why did Facebook make this decision? Over the past decades, the world has entered a new digital age, when children under 13 have access to all types of social networks.
And, of course, it created security problems. Since it is difficult to track the age of a user in social networks, Instagram decided to establish a clear security policy for users under 13 years old.
(Actually, children under 13 are prohibited from using the Instagram platform, but this does not stop them.)
Here are some details:
- The platform is being developed for both children and parents. Despite the fact that the application will be used by children, Facebook has not forgotten about the parents. They will most likely have parental control capabilities to make sure that there is only safe content.
- It is unclear how all this will affect marketing. How popular will the new platform be? When will it be released? Also, that could mean your ads are being shown to fewer kids who don’t have the funds to spend.
For more details read the Buzzfeed article.
Breaking down a leaked internal branding document from a $1.8B company
In 2019, Business Insider got hold of a leaked brand document from Peloton. This happened right after the public relations disaster, which was caused by advertising during Christmas time and was called sexist.
Let’s go through the points:
- The first point is the Peloton brand wheel. What is it? The bottom line is that you need to answer four fundamental questions that determine what the company wants to convey to the consumer:
- How would I describe the product?
- How does the product make me feel?
- How does the product make me look?
- What does the product do for me?
Answering these questions will help you create the most common starting points for marketing. And based on Brendan’s words, this will help eliminate 3 main customer objections:
- Internal – Am I this kind of person?
- External – What will others think?
- Product – Is the product good?
- Part of the document indicates that they always only show the product in use, and never the out-of-date one.
- The message, which is repeated quite often, is that the work is hard, but they do not humiliate people, but only try to make their work easier.
- Visual tip: This is the feeling we all want to experience. All creatives should include a post-workout afterglow to ensure the positive feeling that Peloton provides.
- Community: People often misunderstand the difference between audience and community.
- Audience: the product helps them.
- Community: people help each other
Peloton is trying to bridge this gap between people and the community. They give you the opportunity to workout at home, so you can enjoy the presence of the instructor and the push other people give you anyway.
The most interesting is the fact that although we are talking about a large company, all the lessons can be implemented by small enterprises.
The world’s top 50 websites: how does your site traffic compare? [Infographic]
How many visitors does your small business website have every month? Are you curious about its correlation with the most popular websites in the world?
In this infographic, our team has presented the top 50 sites from all around the world.
Most sites fall into the following categories:
- Search engines
- Social networks and online communities
- News and media
Check out the infographic below to see the details.