Successful apartment developer gives business lessons, Instagram is opening the door for kids, great tips taken from a leaked branding document of Peloton, your site traffic compared to the world largest websites, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
Moses Kagan, an apartment developer, shared some of the lessons he learned that can be easily applied to marketing:
We hope that this post made it more clear about what to consider to be a wise and successful marketer and entrepreneur.
…Yes, you’re not mistaken – it’s for children now. This week was announced that Facebook has been developing a new version of Instagram for users younger than 13 years old. All of this is due to the ongoing initiative to make Instagram safe for children.
Why did Facebook make this decision? Over the past decades, the world has entered a new digital age, when children under 13 have access to all types of social networks.
And, of course, it created security problems. Since it is difficult to track the age of a user in social networks, Instagram decided to establish a clear security policy for users under 13 years old.
(Actually, children under 13 are prohibited from using the Instagram platform, but this does not stop them.)
Here are some details:
For more details read the Buzzfeed article.
In 2019, Business Insider got hold of a leaked brand document from Peloton. This happened right after the public relations disaster, which was caused by advertising during Christmas time and was called sexist.
Let’s go through the points:
Answering these questions will help you create the most common starting points for marketing. And based on Brendan’s words, this will help eliminate 3 main customer objections:
Peloton is trying to bridge this gap between people and the community. They give you the opportunity to workout at home, so you can enjoy the presence of the instructor and the push other people give you anyway.
The most interesting is the fact that although we are talking about a large company, all the lessons can be implemented by small enterprises.
How many visitors does your small business website have every month? Are you curious about its correlation with the most popular websites in the world?
In this infographic, our team has presented the top 50 sites from all around the world.
Most sites fall into the following categories:
Check out the infographic below to see the details.