Has SEO become more difficult than it used to be 5 years ago? Is Apple making an exception for China? What to keep in mind while developing a website for a small business? New details on Facebook’s new platform, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
- Aleyda Solis, a respected face of the entire SEO world, conducted a survey on her Twitter about whether it became easier to work with SEO optimization. Check out our digest to find out the results.
- Facebook is launching a new platform and we managed to find a few details about it. Read more in our digest.
- Apple’s new update will force all marketers to work hard to find a proper solution. Learn more about the new update and what China has decided to do with it.
- Check out the infographic our team has prepared for you on 7 essential things you should consider when creating a website for your business.
How has SEO changed?
In the world of SEO, Aleyda Solis is one of the most famous and respected names. She has repeatedly surfaced in the news related to SEO optimization.
She recently posted a questionnaire on her Twitter account:
“Were you doing SEO 5 years ago? Is it now easier, more difficult, or as difficult as 5 years ago to achieve results/goals in the SEO processes you work on?”
After gaining about 1000 votes in this poll, the following results can be observed:
- As difficult as 5 years ago: 17.7%
- Harder: 44.3%
- Less difficult: 11.2%
- I just want to see the results: 26.8%
The results are not surprising, as everything is changing at a breakneck pace in the digital world. And, consequently, SEOs are under a lot of pressure, because it is so important for them to achieve the desired result.
On the other side, it was often noted in the comments that there are more resources and tools today than before, which makes it possible to draw up-to-date information on a daily basis.
The details on Facebook’s new platform
Facebook is launching a new platform.
It is still far behind the launch. The concept now resembles Substack-meet-Patreon, where creators can offer different kinds of paid content (doesn’t that remind you an upcoming Twitter updates?). Here’s what we know for now:
- The platform is being tested by a group of writers. What does this mean? This is a good sign that the platform will initially target an audience of writers. Paid newsletters are trending now and Facebook is following the trend.
- Integration with Facebook. In principle, this is not surprising. The platform will allow you to create various groups for communication with your audience and advertising.
- Website building tool. According to Axios, the platform will have tools that will allow you to design your own sites. That’s all, no one knows how these tools will look.
Facebook loves to surprise! All that remains is to wait for the official launch.
Apple has a big decision to make
The upcoming Apple IDFA privacy update will force all marketers to work hard to find a solution. In this regard, some of China’s tech giants are working hard on a possible loophole that will prompt Apple to make an important decision.
What’s going on? Most companies have embraced the fact that there will be a number of major changes to the iOS tracking system this year. But the Chinese are not ready to give up.
What did they do? The China Advertising Association has developed a new system called CAID, a fingerprint technology that allows users to be tracked without their permission. This will make it possible to bypass the framework set by the new Apple update, making it useless.
This advertising association is fairly large and it includes ByteDance and Tencent.
Apple must answer the question: is there an exception for China?
What this means for marketers around the world: Let’s say if Apple decides to block popular Chinese apps in the App Store, which is actually very unlikely, then they are threatened to be embroiled in huge financial issues. But, if Apple makes an exception for China, then the new update will not play any significant role.
For more information take a look at Eric Seufert Twitter thread.
7 Essential Things to Consider When Building Your Small Business Website [Infographic]
Are you planning to launch a new website for your small business? Want to make sure you’ve covered all of the bases for your site to succeed?
Our team has prepared a new infographic for you with key points to consider when developing a website for small businesses.
Here’s a quick summary:
- Your target audience
- Color psychology
Check out the infographic below for more details.