Learn about the right tools for small business online marketing strategies to focus on. We defined major challenges and emphasized key objectives you can try out right away.
The small business is constantly fighting for customers’ attention and dealing with various responsibilities for each staff member. Adding online marketing strategy implementation would be even more workload on the endless pile of daily basis tasks. There’s certainly no large marketing department with million dollars marketing campaigns to cope with that.
You’re about to develop an online marketing strategy that you can undertake, but what you find out is that most information on the internet simply is exaggerated! We are more realistic: there are tools and techniques for small business online marketing strategies that you can test and get the result within the next 3 months – affordable, low-budget, time-saving, and efficient.
Start with defining the core differentiation between what you really need and what seems important but, in fact, you will spend more than earn:
Related: Business Funding Acquisition: The Fundraising Beginner’s Check-List
Most standard business cases report spending up to 5% of revenue for B2B companies and 5-10% for B2C companies. B2C companies’ promotion requires more distribution and personalization while B2B marketing is considered to be rather formal – that’s where the difference comes from.
What allows you to save on marketing?
Both your customers and competitors are online and engage with each other. You have all the chances to make up for a winning situation for every aspect of your business: revenue, task division inside the company, market position, online presence, existing customers, who can find you online, and new customers that wanted to find you and finally did that. In other words, grow customer awareness, engagement, loyalty, and make online marketing strategy a pleasant part of your daily tasks.
Both your customers and competitors are online and engage with each other. You have all the chances to make up for a winning situation for every aspect of your business: revenue, task division inside the company, market position, online presence, existing customers, who can find you online, and new customers that wanted to find you and finally did that. In other words, grow customer awareness, engagement, loyalty, and make online marketing strategy a pleasant part of your daily tasks.
website+social media+paid advertisement+emails
A basic combination is website+social media+paid advertisement+emails. You are to regulate which channel is primary and which is secondary. For instance, a restaurant might need a stronger social media presence and fewer emails. Meanwhile, a fintech company should have a bright website filled with all the relevant information and develop an email campaign. As time goes, online performance metrics signalize if you do everything right.
Gradually, having determined the general directions, you can disassemble each part and think of it separately. For example, social networks. Where to post and for whom? Again, an issue that is addressed by the specifics of your business. We know one thing for sure: interesting and informative content can be created for each and every business.
We offer essentials you can’t ignore when planning an online marketing strategy. You can add as many details as you consider relevant but these are the online marketing “must-have”s:
Content is the main tool to spread all the information about your business, insights, interesting stories, reviews, updates, and much more. An SEO-optimized content allows it to be seen for a wide audience and add value to your website and overall service/product.
Related: 6 Types of Content Marketing That Work Best for Your Business Growth
Create an online marketing strategy that highlights your strengths and best features that would be interesting to your prospects and customers. Another aspect is to fit this strategy into overall business activities and make them even easier with online marketing.
One of the examples is story-telling and involving your customers in sharing their experience actively and getting some small bonuses instead. There’s a potential opportunity for each company and the main goal is to find that specific feature that will bring you to a level above.
Related: Business Case Studies
…and that gives you an unlimited number of winning combinations as well as space for creativity. Reach a larger audience, target specific segments, turn it into your prospects, let people know about you, your competitive edge, and unique identity. We bet you haven’t experienced the true potential of digital marketing yet. There’s always something new to discover and more to implement.
Each small business has something to stand out, its special feature, the value they can offer for the customer. What is yours? Tell the world about it with the help of an online marketing strategy that aligns perfectly with your business.
Want to learn more about business promotion? We know how to transform the business into a highly recognized brand with the 7 STEPS TO BUILD A QUALITY BRAND ultimate guide. Check it out for free!