A new AR tool that implies for both front and back camera launched by Snapchat, how to be with ‘’maybe’’ customers, predicting the revenue generated by SEO, forecasting top 10 social media trends for 2021, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
A new feature was released on Snapchat, which is a new range of 3D body scan lenses. They can move and change depending on how you move on the device.
It is the first AR tool that implies both the front and back camera, where the lenses are responding to your movement in the frame and the made-up characters are precisely copying your movements.
The 18 parts of the human body are monitored and added to the 3D model to track the person’s movements.
Now, Snapchat is basically giving an opportunity to be part of a digital event, by including a selection of Halloween costumes, as in a lot of countries the real public events are strictly limited.
It may seem a bit blurry for now, but the launch of new AR try-on tools could bring a great variety of fun ideas and possibilities like even using tools to get a clearer picture of what you would look like in a new clothing item or something like that.
The 3D body tracking Lenses are already accessible on Snapchat and are intending to be a big deal, with eCommerce seeing significant growth in 2020. For now, it is only the beginning for Snapchat, and you can expect to see a lot more changes and improvements in the capabilities of these new options very soon.
If you’re in e-commerce, you can normally classify customers who land on your web into three categories:
So, since the ‘’maybe clients’’ are the most interesting here, like some kind of ‘’mystery’’, that you want to solve, because you don’t know whether they are more ‘’yes’’ or ‘’no’’, the Youssef Bouzaien suggested a guide, that should help you to gain an exact ‘’yes’’. The guide is based on AIDA model (Awareness, Interest, Desire, and Action):
AIDA model is a useful principle for not only landing pages, it relates to perhaps all kinds of marketing. However, don’t expect your first attempt to have a flawless landing page, this is something easier said than done.
Predicting the hard numbers can be one of the most difficult challenges for SEOs, even though you know you’re proving value. However, Kevin Indig claims that to do it, you should follow only two steps.
Keep in mind that executing each of these steps is not that easy.
So, the two steps are:
You may limit your traffic forecasts by varying degrees to five regions:
According to Kevin Indig, projecting the traffic generated by a single keyword is the easiest path to follow, and this is the step-by-step process:
Trying to project the traffic created by a single keyword is the simplest way to go. You should follow the next steps:
Depending on what kind of company you are, there are various formulas to measure the expected revenue:
Anyway, the formulas are just the beginning, and they should change as your understanding of SEO and the actions of your users shift.
When you will figure out the expected revenue, you can eventually define ROI of your SEO efforts.
Any thoughts on how is social media marketing going alter in 2021?
These years, with the steep trends changing, it is extremely hard to make predictions for the following years. However, after asking 70 experts operating worldwide, some obvious patterns and changes emerging that will influence the way marketing activities are performed, were identified.
Our team shared the 10 key points in the infographic below.