Weekly Marketing Insights and News Digest (26.10-01.11)

rgray weekly marketing insight and news digest 2610-0111

A new AR tool that implies for both front and back camera launched by Snapchat, how to be with ‘’maybe’’ customers, predicting the revenue generated by SEO, forecasting top 10 social media trends for 2021, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.

  • 3D body scan lenses are already available on Snapchat. People got an opportunity to at least try on different Halloween costumes virtually, as most of the public events were canceled. See our digest for more details.
  • You can normally classify customers who land on your web into three categories: ‘’yes’’, ‘’no’’, ‘’maybe’’. Since the ‘’maybe clients’’ are the most mysterious, because you don’t know whether they are more ‘’yes’’ or ‘’no’’, the Youssef Bouzaien suggested a guide, that should help you to gain an exact ‘’yes’’. Check out the guide based on the AIDA model in our article below.
  • How to predict the revenue generated by SEO? Read our digest with the two main steps to follow, which will help you to figure out the expected revenue, and eventually define the ROI of your SEO efforts.
  • After asking 70 experts operating worldwide, some obvious predictions emerging that will influence the way marketing activities are performed, were identified. Our team shared the 10 main expected alterings in social media marketing in 2021.

Snapchat Made New 3D Body Scan Lenses for Halloween

A new feature was released on Snapchat, which is a new range of 3D body scan lenses. They can move and change depending on how you move on the device.

a new range of 3D body scan lenses

It is the first AR tool that implies both the front and back camera, where the lenses are responding to your movement in the frame and the made-up characters are precisely copying your movements.

The 18 parts of the human body are monitored and added to the 3D model to track the person’s movements.

Now, Snapchat is basically giving an opportunity to be part of a digital event, by including a selection of Halloween costumes, as in a lot of countries the real public events are strictly limited. 

including a selection of Halloween costumes

It may seem a bit blurry for now, but the launch of new AR try-on tools could bring a great variety of fun ideas and possibilities like even using tools to get a clearer picture of what you would look like in a new clothing item or something like that.

The 3D body tracking Lenses are already accessible on Snapchat and are intending to be a big deal, with eCommerce seeing significant growth in 2020. For now, it is only the beginning for Snapchat, and you can expect to see a lot more changes and improvements in the capabilities of these new options very soon.

Yes, no, or maybe?

you can normally classify customers who land on your web into three categories

If you’re in e-commerce, you can normally classify customers who land on your web into three categories:

  • The ‘’yes’’ customers, who enjoy your products and services so much, that are not paying attention to the badly built site.
  • The ‘’no’’ ones, customers who don’t care about how good your landing page is, they won’t buy your product.
  • The ‘’maybe’’ customers, who are the most important ones, because you influence their decision. And, depending on how good you’re selling to them, they will end-up make-or-break.

So, since the ‘’maybe clients’’ are the most interesting here, like some kind of ‘’mystery’’, that you want to solve, because you don’t know whether they are more ‘’yes’’ or ‘’no’’, the Youssef Bouzaien suggested a guide, that should help you to gain an exact ‘’yes’’. The guide is based on AIDA model (Awareness, Interest, Desire, and Action): 

  • Awareness – to make the potential buyer pay attention to your ad, but it is almost nothing to do with landing pages, so don’t think about it a lot while enhancing for conversions.
  • Interest – to interest the consumer with a unique selling proposition, which should be easily to grasp and make interested in quickly (The 5 seconds are used here as a rule of thumb). Remember to make your landing page catchy and efficient.
Remember to make your landing page catchy and efficient
  • Desire – develop a desire to own a product. Include a section showing the use of your product by others.
  • Action – push to the desired action by providing several direct calls to action on the site.

AIDA model is a useful principle for not only landing pages, it relates to perhaps all kinds of marketing. However, don’t expect your first attempt to have a flawless landing page, this is something easier said than done.

How to predict the revenue generated by SEO

Predicting the hard numbers can be one of the most difficult challenges for SEOs, even though you know you’re proving value. However, Kevin Indig claims that to do it, you should follow only two steps.

Keep in mind that executing each of these steps is not that easy.

So, the two steps are:

  1. Project traffic
  2. Tie forecasts of traffic to revenue

SEO traffic projections

You may limit your traffic forecasts by varying degrees to five regions:

  • Whole areas
  • Page type
  • Keyword syntax
  • Traffic to a single page
  • Traffic from a keyword

According to Kevin Indig, projecting the traffic generated by a single keyword is the easiest path to follow, and this is the step-by-step process:

Trying to project the traffic created by a single keyword is the simplest way to go. You should follow the next steps:

  1. Identify the keywords: Make a list of competitive keywords you want to use.
  2. Determine your traffic TAM (total addressable market): this is basically the overall amount of traffic you can reach with your keywords. The number of clicks you will get if everything works out.
  3. Suggestions: you should audit your site to identify areas for improvements.
  4. Analyze the effect of your suggestions on keywords and traffic. Constructing a custom click-curve by page type is the best way to establish the cumulative traffic increase from a set of keywords. This is considered to be the most significant part of the process, so we recommend looking at the original thread.
  5. Release your optimizations.

Tying traffic forecasts to revenue

Depending on what kind of company you are, there are various formulas to measure the expected revenue:

Depending on what kind of company you are, there are various formulas to measure the expected revenue

Anyway, the formulas are just the beginning, and they should change as your understanding of SEO and the actions of your users shift.

When you will figure out the expected revenue, you can eventually define ROI of your SEO efforts.

Experts Predict Top 10 Social Media Trends for 2021 [Infographic]

Any thoughts on how is social media marketing going alter in 2021?

These years, with the steep trends changing, it is extremely hard to make predictions for the following years. However, after asking 70 experts operating worldwide, some obvious patterns and changes emerging that will influence the way marketing activities are performed, were identified.

Our team shared the 10 key points in the infographic below.

Our team shared the 10 key points in the infographic below