How to stand out from competitors? A new possibility for marketers, guidelines for post scheduling, advertisers switching to organic search, smart SEO improvements, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
It’s a well-known and popular industry that we’ve all heard about —gaming!
The trend of gaming development has only intensified with the pandemic and there will obviously be more content related possibilities for advertisers.
Fortunately for us, a detailed report on player performance, demographics, motivations, desires, and even spending habits has been compiled by Facebook.
Just to be clear, not just FIFA and CS:GO are “gaming.” Mobile gaming is growing, and for marketers, it’s potentially the most significant category.
Why would that be the case?
Models supported by ads dominate space.
Check out the full article from Facebook here.
Although individual outcomes can differ, our team has recently measured the median best posting times, based on social updates from more than 60,000 companies and bloggers worldwide. The insights mentioned in the infographic below can be used as a fundamental guideline for post scheduling on each of the major social networks.
The reality is that, whenever you publish on any social media platform, only a minority of your followers will eventually notice your content, at least in its early stages. In any social network, the average lifespan of a social media post is different – an average tweet, for instance, can only survive 20 minutes until it drowns in the never-ending flood of Twitter content.
But, the part of reach is your initial post-reaction. When people like, comment, and share your posts in their early stages, that transmits a request to the platform algorithms that your content is new, timely, and it prompts a discussion that more people may want to be part of. That will then see your post hit more individuals to make sure they are aware of the rising discussion.
As such, if you post when more individuals are online, that greatly increases your chance to get more initial responses and higher reach.
The infographic below shows the best publication time for different networks. And again, although this is not a ”must-follow”, it may assist in providing some direction and guidance for your publishing experiments.
Remember! Weekdays are different from weekends.
We hope this infographic will be helpful for your 2021 preparation.
With the cost of ads rising dramatically, more and more advertisers are switching to organic search.
Jason Wong just did that with his eyelash e-commerce store. You do not need to over-complicate stuff, as he explains in this thread.
To an outsider, SEO may look chaotic, but there are lots of ways to simplify it. The strategy of Jason Wong lies in only three points:
Combining three of these practices helped Jason Wong to improve their website’s ranking for branded google search terms as well as brand-related keywords, as well as enabled them to gain featured snippets.
And the best aspect about this thread is that almost anyone can integrate these three strategies.
Two of the least exciting elements of SEO are keyword cannibalization and link building.
Even though they’re not always as thrilling as the content creation, the immense ROI can be seen from just a few smart adjustments. Aaron Orendorff took to Twitter to show us what those smart improvements are and explained the process he’s been using at Common Thread Collective.
Let’s get to the key points:
It’s like that! If you’ve just published a piece of content and are attempting to give it a little extra boost in the SERPs, this is a perfect technique. Check out Aaron’s Twitter thread for complete guidance.
Are you searching for ways to strengthen your social networking strategy in 2021? Would you like to find out more about how can video marketing set you apart from the competition?
We have prepared an infographic on video marketing trends for 2021.
Here’s a quick summary:
Check out the whole infographic.