Weekly Marketing Insights and News Digest (11-17 January)

rgray weekly marketing insight and news digest 1101-1701

How to stand out from competitors? A new possibility for marketers, guidelines for post scheduling, advertisers switching to organic search, smart SEO improvements, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.

  • A well-known industry that we have all heard about – gaming – has become one of the most important segments for marketers. Read more about the trend of gaming development on our weekly digest. 
  • If you want to increase the engagement and reaction rate on your posts you must know when is the right time to share your social media updates. Check the infographic our team has prepared with the best timing options for different social networks in our article. 
  • Take a look at the three strategies by Jason Wong, that will help you to improve your website’s position on the organic search and are very easy to implement.
  • See some smart keyword and link building adjustments to maximize ROI in our digest.
  • Learn 10 video marketing trends that will help to enhance your social networking strategy in 2021 in the infographic we shared. 

Game time!

Mobile gaming is growing, and for marketers, it's potentially the most significant category.

It’s a well-known and popular industry that we’ve all heard about —gaming!

The trend of gaming development has only intensified with the pandemic and there will obviously be more content related possibilities for advertisers.

Fortunately for us, a detailed report on player performance, demographics, motivations, desires, and even spending habits has been compiled by Facebook.

Just to be clear, not just FIFA and CS:GO are “gaming.” Mobile gaming is growing, and for marketers, it’s potentially the most significant category.

Why would that be the case?

Models supported by ads dominate space.

Check out the full article from Facebook here.

The best times to post your social media updates in 2021 [Infographic]

When should your public posts be scheduled to optimize engagement and reaction?

Although individual outcomes can differ, our team has recently measured the median best posting times, based on social updates from more than 60,000 companies and bloggers worldwide. The insights mentioned in the infographic below can be used as a fundamental guideline for post scheduling on each of the major social networks.

Why does posting at the right time actually matter?

The reality is that, whenever you publish on any social media platform, only a minority of your followers will eventually notice your content, at least in its early stages. In any social network, the average lifespan of a social media post is different – an average tweet, for instance, can only survive 20 minutes until it drowns in the never-ending flood of Twitter content.

But, the part of reach is your initial post-reaction. When people like, comment, and share your posts in their early stages, that transmits a request to the platform algorithms that your content is new, timely, and it prompts a discussion that more people may want to be part of. That will then see your post hit more individuals to make sure they are aware of the rising discussion.

As such, if you post when more individuals are online, that greatly increases your chance to get more initial responses and higher reach.

The infographic below shows the best publication time for different networks. And again, although this is not a ”must-follow”, it may assist in providing some direction and guidance for your publishing experiments.

Remember! Weekdays are different from weekends.

We hope this infographic will be helpful for your 2021 preparation.

Fighting the rising cost of paid social media channels

With the cost of ads rising dramatically, more and more advertisers are switching to organic search.

Jason Wong just did that with his eyelash e-commerce store. You do not need to over-complicate stuff, as he explains in this thread.

To an outsider, SEO may look chaotic, but there are lots of ways to simplify it. The strategy of Jason Wong lies in only three points:

Fighting the rising cost of paid social media channels
  • Backlinks: Jason finds related high-domain authority blogs and brings guest posts that hyperlink there back to his website. This shows Google that a site is trustworthy because it is referred back to by another high-authority site.
  • AMP (Accelerated Mobile Sites): For ranking high, a fast site is key, and AMP allows the pages of your website to be reached almost instantly.
  • Keywords optimized blog posts: They exchange blog posts optimized for relevant keywords every month. They write blog posts of 1,500 words that revolve around their brand, keywords, and connect them back to their website and other blog posts.

Combining three of these practices helped Jason Wong to improve their website’s ranking for branded google search terms as well as brand-related keywords, as well as enabled them to gain featured snippets.

And the best aspect about this thread is that almost anyone can integrate these three strategies.

A smart internal linking tactic for better SEO

Two of the least exciting elements of SEO are keyword cannibalization and link building.

Even though they’re not always as thrilling as the content creation, the immense ROI can be seen from just a few smart adjustments. Aaron Orendorff took to Twitter to show us what those smart improvements are and explained the process he’s been using at Common Thread Collective.

Let’s get to the key points:

A smart internal linking tactic for better SEO
  • Define which keywords are targeted by you. Then,  type in your website and the keyword you’re looking for in this website yourdomain.com keywords. This is what Google Search looks like.
  • Divide the outcomes that occur into two groups. Build one URL bucket that needs to be routed and one URL bucket that needs interlinks. Aaron recommends that all of them be placed on a spreadsheet.
  • The URLs that you need to redirect are unpublished, then 301 redirect them to the relevant content. Make sure the URLs are reloaded to ensure your redirects have succeeded.
  • Link to content from high-authority websites that you want to rate. To find out which pages are likely to be passed on the most influence, you can use an SEO tool.

It’s like that! If you’ve just published a piece of content and are attempting to give it a little extra boost in the SERPs, this is a perfect technique. Check out Aaron’s Twitter thread for complete guidance.

10 video marketing trends to guide your online strategy in 2021 [Infographic]

Are you searching for ways to strengthen your social networking strategy in 2021? Would you like to find out more about how can video marketing set you apart from the competition?

We have prepared an infographic on video marketing trends for 2021.

Here’s a quick summary:

  • Video Usage in 2021
  • The Live-Stream Boom on Mobiles
  • Short-Form Videos
  • Top Video Trends: User-Generated Video Content
  • More Online Training and Educational Videos
  • Video Advertising Growth
  • Video Marketing Trends: Keep Investing in Video Marketing
  • Interactive AR Content in 2021
  • The Rise of Shoppable Videos
  • Virtual Events Are Here To Stay

Check out the whole infographic.

10 video marketing trends to guide your online strategy in 2021 Infographic