What to prefer: SEO or social networks? Are videos still influencing consumer decision-making in 2021? New types of TikTok’s advertising videos, new Reddit’s project, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
When creating content, you must always make a choice.
For example, create content to boost social media engagement or drive organic traffic through SEO?
Agnes Gaddis of CXL surveyed 18 marketers for their thoughts on the matter. But, before that, we outlined the advantages and disadvantages of optimizing content for ranking and reposts.
Shared content optimization:
Takeaways from experts
To find out other expert takeaways, read the full CXL’s post.
Matt Navarra stated on Twitter that it will soon be possible to create several more types of TikTok’s, somewhat called new advertising opportunities. They will appear in platform presentations and will most likely be released this year:
At the moment, Reddit is considered to be the fastest-growing social network. Even though only 18% of the US adult population is using it, these figures still indicate its rapid growth. And, given this growth, this platform is worth your attention because they are going to launch new features, which we will tell more about below.
Reddit – the last social network that is rumored to be working on its own feature for audio in the style of the Clubhouse we all know.
How it will work: According to Mashable, so-called audio rooms can be included in Reddit’s “power up” program, which we learned about in August 2020. This program allows you to pay a monthly fee to gain access to various premium features.
Live audio is the modern “gold rush”. And, now, everyone is going to get at least a fraction of that success.
In 2021, video still remains a powerful tool for interacting with the audience, but with everything going online and brands settling on the Internet, consumer habits are changing.
So where are consumers currently viewing video content and does video influence their buying decisions?
To gain more insights, the Animoto team surveyed 580 consumers.
Here are some of the key points:
Check out the infographic below for more trends and tips.