How to create an outstanding Twitter account and monetize it? Spotify giving new advertising opportunities, the new iOS with ATT fully changing the advertising, efficient work of e-commerce brands on Instagram, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
Spotify recently opened up a number of options to monetize podcasts.
What is the key feature? The platform enables podcasters to post episodes over a paywall and charge a fee for them.
Though, by the end of the announcement, another really high-value function, which plays even more important role for marketers and advertisers, was reported: Spotify is expanding its audience network, which they launched months earlier.
What is the Spotify Audience Network? Think of Facebook ads, just the ones for the podcasts. In general, it is a marketplace for advertisers and podcasters. Spotify guarantees efficiency because they own the data on the millions of available podcasts and their audiences.
The main idea for marketers here is to define the target audience on the platform by demographics and interests and then, choose places to post and start broadcasting ads in podcasts. After that, it will be possible to track the effectiveness of advertising and see what brings the greatest ROI.
What’s New: From May 1, the audience network for new authors will be available.
What does it mean for marketers: More podcasts to run ads.
With these changes, podcast ads can be a good way for you to drive traffic.
Sean Anthony invested $716 in his development and monetization courses on Twitter. He learned at least one valuable lesson from each course. And here they come:
Now go and start tweeting!
Apple has finally launched a new iOS 14.5 update with the promised ATT.
It’s all about choice: Apple released a video where they tell about the new prompts users will see and why they will see them. The topic of the video is “choice”, which indicates that the user decides himself which applications can share their data with advertisers.
The repercussions so far: By tracking the effects of this update, the conclusion can be made so far that advertisers complain about rising CPM costs which results in many companies abandoning iOS in favor of advertising to Android users.
What’s next: As more users update to the latest iOS version, we want to see clearer data on how many people, as a percentage, agree to be tracked versus those who opt-out.
E-commerce brands use Instagram to attract customers, grow audiences, and engage with existing ones.
According to surveys, more than 2 million companies connect with people through Instagram, and 81% of respondents in the Facebook survey said that Instagram is like an assistant in the research of products and services.
This indicates that Instagram has changed the way people shop and with Instagram, Shopping people can make a purchase directly from your posts.
In the infographic below, we’ll show you how you can take your e-commerce brand on Instagram to the next level.