Useful tips for freelance writers, a free tool of priceless value, Instagram enjoying its 10th birthday, the social media platforms for your business in 2021, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
Elise Dopson quit her job three years ago and became a freelance writer. Now, she wants to share some tips you must know before starting freelance writing, no matter whether you’re new to this or not, they will be useful:
That’s it! Just try to keep in mind the mentioned above guides and they will be helpful in your future or current freelance writer career.
Google Trends are considered to be of priceless value to any professional marketer. And it’s free, and unfortunately, for some mysterious for us reasons – underestimated.
Google Trends is a free tool that offers data and graphs on the usage of specific search terms on Google and YouTube. Google Patterns can be used for figuring out what’s been trending recently, detecting trending topics or subtopics in an industry or overarching problem, and so on.
So, here come some effective ways to make the most out of this free finding.
– Keywords research
The keyword analysis function helps to recognize keywords that are becoming increasingly popular and to reduce keywords that are becoming less popular right now.
Keep in mind that Google Trends operate in an extremely relativistic way. Today’s findings are not equivalent to the general success of all trends, nor to the previous heights of the keywords, you have entered.
Never ignore context!
– Trend predictions
Not only is it important to be aware of current trends as everyone else is, but it is of high importance for a marketer to hop on the latest trends before anyone else does. You will find relevant subjects that are trending right now with the help of Google Trends before nobody else does as well as be the first one to generate content about them.
– Use long-tail keywords
Google Trends suggests identifying long-tail keywords by using and integrating related search queries.
– Identify blind spots, and don’t misread trends:
Advanced use of Google Trends means that if you have blind spots, you can go a step beyond how you feel your new insight is to see.
All that is left to do now is to prepare a calendar, a computer, and start preparing content!
It’s unbelievable! A decade has passed from the moment Instagram was launched. Let’s take a look at how far the application has evolved from the starting point, which is October 2010.
These days, Instagram is enjoying its 10th birthday, and to capture the anniversary, a few new cool features were implemented.
The first one allows you to see where from did you share your Instagram Stories, over the past three years (if you used a location sticker), and when did that happen. So the calendar opens with all the numbers of stories posted on a certain day and a world map with the cities you posted the stories from.
The second one, allows you to choose the app icon which you like the most. Here are the new icons:
You just need to update your Instagram to the newest version and then navigate to the ‘’Settings’’. After dragging the screen down the hidden app icon listing will appear.
Besides, Instagram launched in-stream shopping for IGTV this week, where the new shopping bag icons were attached, when the creator applied shopping tags.
Do you know which social networks are worth your attention in 2021? Or maybe interested in some of their key differentiating traits?
We would like to share the guide to the top 5 social platforms in the infographic below.
The following networks were included:
For more detailed information take a look at the infographic.