How to work as productive as Elon Musk? How to personalize your marketing messaging? Snapchat opens its door for businesses, Twitter and Instagram trying to look alike, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
- Snapchat allows companies to create their separate public business profiles promising to help them. How exactly will they do that? Check out in our new digest.
- Quality is over quantity. How does productive work look in Elon Musk’s eyes? We shared some tips in our weekly digest.
- Twitter and Instagram started copying each other’s functions. But as we know, more features mean more ways to attract audiences. Read the digest to find out what features were stolen now.
- It is essential to build loyalty among customers. It can be done through the right messaging. Take a look at an infographic with valuable tips on how to personalize your marketing message.
Public profiles for businesses on Snapchat
Snapchat clearly decided to separate business and friendship.
At the 2021 Partner Summit, the company introduced a number of new opportunities to everyone. What’s so interesting? Companies will now be able to create separate public business profiles. It’s something like Snapchat’s version of Facebook Business Pages.
Why is it worth creating a business profile at all? By creating it, Snapchat promises to help you in:
- Discoverability. Once a profile has been created, it can be easily discovered using Search, Discover, @mentions, Lens Discover, and of course Snapchat Ads.
- Having your own store: the ability to integrate your Shopify store in the USA with a new business profile. People can view products and place orders directly through Snapchat. But if you need this feature, then you can get it only by contacting support.
Not surprising that it has finally happened because Snapchat is attracting more and more advertisers’ attention.
How to be as productive as Elon Musk?
Many users often want to ask Google “How much does Elon Musk earn?”
But how many people want to know how much Elon Musk works?
Changing our world for the better is not so easy, and it is not always possible by working 40 hours a week. Elon Musk himself claimed that sometimes he had to work 120 hours a week.
But as we know, it’s not only the quantity but also the quality. Gabriel Gruber shared Elon Musk’s recommendations on how to stay productive. Here comes what he advised:
- Excessive meetings are the scourge of companies. Large meetings should not be held if they do not benefit the entire audience in any way.
- You don’t need urgent appointments without an urgent reason.
- Leave the meeting if you realize that your efficiency is zero at the moment. Leaving is not rude. Though, wasting other people’s time is!
- Cross out abbreviations and meaningless words from your vocabulary. Anything that requires an explanation will not be useful in the dialogue.
- The communication should be done directly and not through a chain of teams.
- Poor communication between departments is a problem. How to solve it? Try free communication across all levels. If the information has to go through a huge bunch of departments to get to the right point, then something is wrong. Take a look at the point above!
- Do not forget about common sense. If some rules do not carry anything sensible, then they should be changed.
The key advantage of these rules is that they can make life easier for everyone. Many teams work more efficiently with better communication and fewer calls – and yours can do the same.
Twitter becomes Instagram and Instagram becomes Twitter?
If you are engaged in the e-commerce business, then you probably use Instagram. If you are an author, then you are probably on Twitter. But lately, both platforms have started to copy each other more and more often.
Twitter was recently spotted testing various e-commerce features. Twitter’s head of revenue, Bruce Falk, also said that they are “starting to explore ways to better support commerce on Twitter.”
For its part, Instagram is exploring the possibility of adding subscriptions and a market for NFT (non-fungible token). This was announced by Instagram CEO Adam Moserri in a recent interview.
Everyone wants to copy each other: the grass is greener on the other side. It’s that simple! Instagram strives to become more like Twitter and vice versa.
Good news for us: more features = more opportunities to reach your target audience.
10 Ways To Personalize Your Marketing Messaging To Create Loyal Customers [Infographic]
Do you want to improve your email marketing strategy? If yes, we advise you to personalize your messages. This is a perfect way to retain customers and build loyalty.
We’ve prepared an infographic with tips for you to gain success.
We’ve broken down the infographics into the following messaging platforms:
- Email marketing
- Text message
- In-app messages
Check out the infographic below for more details: