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A cryptocurrency trading platform for users in over 130 countries around the world. The founders of AliExchange needed a new, stylish website appearance meeting the latest design trends with a clear interface and convenient structure, as well as quality code structure for convenient scalability and subsequent renovation of the website - basically, a Front-End renovated from scratch.

The Challenge

Our client was struggling to stand out in a competitive crypto exchanges segment and needed an experienced partner to create a unique visual appearance, sophisticated yet simple interface and guide them on the way to entering the market.

The company was seeking the opportunity to develop a world-class brand, the basis for rallying employees, users, followers, and partners around the renovated the physical presence of Aliexchange.

Digital marketing services case study
Digital marketing services case study

The Solution

A completely new website delivered by RGray enabled AliExchange to perform complex marketing activities, with all the tools required for in-depth analytics of user behaviour already in place. We’ve developed a highly converting, one-of-a-kind interface for the customers of the exchange, leaving both the Client and their users happy with the outcome.

In addition to creating a brand from scratch, we took care of all things related to coding, optimization and the subsequent setting up of the website, along with valuable guidance on the further development of the company’s Digital Infrastructure.



Professional areas of expertise in marketing covered throughout the process


New website pages




Weeks for delivering the project

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