Hacken
view websiteA Cybersecurity company from Eastern Europe, serving Clients across the globe. Having served over 100 Clients globally, Hacken has developed a recognizable brand in the industry. It all started, however, with the help of some of the members of RGray team.
100%
Of Digital Infrastructure developed from scratch.
50%
Of the allocated time used for delivering a completely new website with over three dozen pages.
200%
Of the KPI on new Clients coming through the Inbound Lead-Generation Funnel achieved under the same costs
The Challenge
With Hacken, the main pain-points were the absence of lead-generating tools and funnels, as well as poor online presence combined with low brans-awareness - the conditions which were making the company unfit for its objectives of acquiring investment capital at the time.
Given these challenges, the marketing stack was facing a goal of creating Inbound marketing funnels, establishing a company presence and creating strong brand awareness.
The Solution
Our marketing team implemented an inbound marketing approach to automate the sales process and ensure a stable influx of clients for cybersecurity services. Additionally, we’ve created the brand, renovated the website several times, created a blog and filled it with dozens of thematic articles.
Considering that information security is a complex B2B niche, we spent several months on finding the best strategy and the optimal set of tactics and tools, finally, we’ve managed to close 6-10 clients/month solely from the internet.
Results
8
High-check clients closed through the Inbound funnel
26
Week-days to set up and launch a complex renovated website with enhanced branding
8,000
Dedicated community members
100+
Satisfied clients
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