Crypto Exchange Ranks

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CER is a cybersecurity platform which aims to bring clarity into the crypto exchange market by separating transparent actors from bad ones. Crypto Exchange Ranks is the first complex real-time rating of crypto exchanges based on balance, liquidity, cybersecurity and community.

The Challenge

Considering the stiff competition in the crypto ranking niche, there were significant challenges associated with platform promotion and user attraction retention.

Members of the RGray team were faced with a task of creating, promoting and ensuring the success of the entire project.

Digital marketing services case study
Digital marketing services case study

The Solution

As part of our content marketing efforts, investigated the fake volume phenomenon inherent to many exchanges, and the market found it interesting and useful. The first commendation was made by CZ, a prominent figure and a top-rank influencer on the market - CEO of Binance.

Afterward, Forbes conducted a complex review of the case. Various tier-one media resources, such as CoinDesk, Bitcoin.com and other crypto media immediately spotlighted the case in their news feed.

From effort alone, we received attention from 3 million people, 15 publications in targeted Tier 1 and 2 media, 4 Youtube videos made by bloggers, 3,000 users, 4,500 blog subscribers, and many cooperation requests from various companies and future Clients.

Results

20+

Publications by global tier-one media

4

High-traffic videos by top-tier youtube influencers

3,000,000

People made aware of the brand within a week

4500

Subscribers to the blog and newsletter within the first month

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