Hacken

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A Cybersecurity company from Eastern Europe, serving Clients across the globe. Having served over 100 Clients globally, Hacken has developed a recognizable brand in the industry. It all started, however, with the help of some of the members of RGray team.

The Challenge

With Hacken, the main pain-points were the absence of lead-generating tools and funnels, as well as poor online presence combined with low brans-awareness - the conditions which were making the company unfit for its objectives of acquiring investment capital at the time.

Given these challenges, the marketing stack was facing a goal of creating Inbound marketing funnels, establishing a company presence and creating strong brand awareness.

Digital marketing services case study
Digital marketing services case study

The Solution

Our marketing team implemented an inbound marketing approach to automate the sales process and ensure a stable influx of clients for cybersecurity services. Additionally, we’ve created the brand, renovated the website several times, created a blog and filled it with dozens of thematic articles.

Considering that information security is a complex B2B niche, we spent several months on finding the best strategy and the optimal set of tactics and tools, finally, we’ve managed to close 6-10 clients/month solely from the internet.

Results

8

High-check clients closed through the Inbound funnel

26

Week-days to set up and launch a complex renovated website with enhanced branding

8,000

Dedicated community members

100+

Satisfied clients

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