In addition, we’ll provide you with the Check-lists covering each marketing process we set up for your Startup. We don’t provide a service as a marketing consultant, we build a marketing foundation and business processes for your company. So, you will be able to hire new marketing employees and control all the processes afterward.
We deeply research the target market, the product, and the client’s company to determine the most relevant and accessible solutions. By determining the Target Audience, we dive into it, analyze the direct competitors’ communication, and create a core buyer persona that would represent our key client.
After researching the environment in which the future brand would communicate and considering a brand strategy, we collide the two into a Brand Platform that serves as a substantial base for further development.
Naming & Slogan Creation
By approving the Brand Platform, we move on to conducting 2 separate extensive series of brainstorming sessions to present you with several variants of possible names and slogans related to the Brand Model. You only need to choose what fits your vision of the brand best.
Design research & Design Approach
By establishing the final stages of verbal communication development, we segway into the visual messaging. At this stage, we analyze the competitors’ design and provide you with several mood boards filled with references to determine an approach to developing your Visual Identity.
This is the last stage of Brand Development, which covers the visual identity creation process. By creating a new Logo and the overall stylization, we confirm it with our client and apply it to the corporate merch, website, and other brand touchpoints.
At this stage, we create an approachable set of rules and guidelines to using the newly developed Brand Identity and combine it with the strategic aspects of a brand. This document is the embodiment of your new Brand and could be used by any designer, copywriter, or marketer to create coherent, systematic, and branded communication.