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Branding

One-Up Your Digital Branding

Get the most out of Digital Marketing. Branding is the ultimate way to bring added value!

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Why us? As the best Digital branding company, RGray brings you the following advantages:

1

Create added value

The branded products and services are percieved as of higher quality, therefore, driving the price.
2

Build customer recognition

By efficiently communicating the main advantages of a brand, it stands out of the competition and sticks to the mind of the consumer.
3

Attract Talent

Express your corporate culture with your brand and speak loud and clear to the talents that you need.
4

Drive customer loyalty

Retain your customers and increase the odds of them buying your products/services from other product lines.
Leafarise
AliExchange
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Our services

Penetrate People’s Minds with RG Branding Services

Rebranding

Refresh your brand by implementing certain corrections that will give you a competitive advantage. Make it feel more relevant to the target audience both visually and semantically.
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Visual Identity

A great short-term solution to quickly develop a basic visual identity and a brand system that will unify your image with solid visual communication.
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Naming

Are you a cybersecurity provider named “London Cybersecurity”? Then you urgently need to rename your brand! RG eliminates generic namings and refreshes the outdated ones.
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Digital Brand Strategy

RGray is a known specialist in digital marketing. We use our knowledge of digital communication channels and marketing to create Digital Brands with a specific strategic approach.
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Our process

Have a look at our full branding workflow:

step 1

Brand Research

We deeply research the target market, the product, and the client’s company to determine the most relevant and accessible solutions. By determining the Target Audience, we dive into it, analyze the direct competitors’ communication, and create a core buyer persona that would represent our key client.
step 2

Brand Platform

After researching the environment in which the future brand would communicate and considering a brand strategy, we collide the two into a Brand Platform that serves as a substantial base for further development.
step 3

Naming & Slogan Creation

By approving the Brand Platform, we move on to conducting 2 separate extensive series of brainstorming sessions to present you with several variants of possible names and slogans related to the Brand Model. You only need to choose what fits your vision of the brand best.
step 4

Design research & Design Approach

By establishing the final stages of verbal communication development, we segway into the visual messaging. At this stage, we analyze the competitors’ design and provide you with several mood boards filled with references to determine an approach to developing your Visual Identity.
step 5

Design Concept

This is the last stage of Brand Development, which covers the visual identity creation process. By creating a new Logo and the overall stylization, we confirm it with our client and apply it to the corporate merch, website, and other brand touchpoints.
step 6

Brandbook creation

At this stage, we create an approachable set of rules and guidelines to using the newly developed Brand Identity and combine it with the strategic aspects of a brand. This document is the embodiment of your new Brand and could be used by any designer, copywriter, or marketer to create coherent, systematic, and branded communication.
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