90% of new businesses collapse during the first year. Therefore, it’s extremely important for early-stage startups and IT businesses to perform a set of fundamental marketing activities from the beginning in order not to fall into the 90%. The properly-developed startup marketing foundation ensures the high influx of FREE traffic and proper processing of target traffic/audience on your website.
But some startup founders cannot set up the activities needed for the successful growth of their business. The reason may be a lack of experience, knowledge, time and desire to organize and manage the marketing processes.
At the same time, to describe a startup idea, test its business model, find new growth opportunities, get first clients and reduce Customer Acquisition Cost, the team has to analyze market and competitors, chose a particular customer segment, adapt their solution for this segment, develop a digital strategy for reaching their Target Audience, set-up digital infrastructure (landing page, analytics; On-page SEO, basic link-building, email marketing) to process the traffic properly, create relevant content and launch a go-to-market campaign for getting first paid users.