The project at hand required the creation of a full-scope Digital Infrastructure. That included brand identity, competitor research, web-design, web-development, creation of extensive technical documentation, establishing web analytics and an affiliate system, creating a dedicated community and ensuring a strong presence on social media, running an early access campaign, managing paid traffic, content writing and more.
All of the above was to be done in a competitive niche of Digital Asset exchanges, where over 200 companies are building virtually the same type of product for a global audience, at the level of quality same or higher than the industry-leaders, under a limited budget and in strict deadlines.
The main challenge we’ve been able to overcome was presenting a product, still in beta, under an appealing and very attractive user-centric umbrella of highly innovative features.
To solve this We’ve delivered the full scope of the project in three distinct stages. Preparation: conducting a thorough market and competitor research, creating the concept of a unique and superior product. Creation: designed and built the entire digital infrastructure for the project, including a referral system, an original user-journey, a successful organic traffic strategy, and integrated a number of effective traffic-sources. All of that was done with a particular emphasis on analytics and emotional appeal. Release:conducted a blitzkrieg Early Traction campaign with astounding overperformance – beat the whitelisted users KPI by an order of magnitude.