Our cooperation with Galileo Exchange started from setting up the essential analytics (Google Analytics, GTM, and Hotjar) in order to track the future paid traffic. Our main focus was to track the traffic channels and user actions, amongst which “Conversions” and “Registrations” were of the highest priority. The analytics had to be adjusted later to fit the updated landing page.
The analytic data helped us and Galileo achieve much higher efficiency in the search for the right traffic channel.
Modesty aside, the Ads Campaign we designed for Galileo is nothing but a pure gem. As the project is of a financial and blockchain nature, it is a pain to advertise. The target audience was established to be pulled from Facebook, which didn’t make the job any easier. But we found our way to spread the awareness of Galileo Exchange across the social media platform.
With the help of Proxy, several FB accounts, and custom Pre-landers, we have used cloaking to drive localized traffic from Facebook. Cloaking was the first of two traffic generation stages.
The second stage featured several blockchain media and ad networks that had to be researched and tested to locate the most efficient traffic channel. This is how RGray brought Galileo 19 845 website sessions.
There’s a variety of ways to gain awareness, but media presence through featured articles retains the must-have image. By posting sponsored promotional content on Bitcoin.com we have significantly boosted the project’s credibility and exposure, which are crucial for any startup. Prospects that encounter a new project on a trusted source are guaranteed to trust the sponsored post more than any display advertisement.
A post on Bitcoin.com didn’t only bring Galileo Exchange PR advantages but also serves as a great SEO boost. Several do-follow links were included in the featured article. This much granted Galileo credibility not only from its target audience but also from the Google bot.
Nevertheless, the main goal was user generation. The targeted traffic proved to be lucrative with 22,18% of users converting to the platform and 10,46% creating a Galileo Exchange account later turning into active users.
Galileo Exchange didn’t expect such a simple but yet so exclusively effective email funnel… Neither did we.
Similar to all the other services used by our client, the main request was to hurry and create a simple, easy-to-implement, and engaging email funnel. The only problem for our team was the email marketing software choice made by our client. We were previously unfamiliar with ConvertKit email marketing software but it didn’t take us too long to find a way of exploiting all of its technical possibilities.
The funnel features 3 systematic emails and 4 sequences that organically nurture leads. Both showed astronomically high results. The first email was delivered with a 58.6% Open Rate and 24.1% Click Rate. The second email received a 34.6% Open Rate and 9.4% Click Rate. Compared to the industry average of 21.62% Open Rate and 3.30% Click Rate.
The content covers both platform tutorials, success case studies, and strategic trading insights that would minimize the chances of losing even further. This way we’ve attained a simple strategic approach to excite, engage, monetize, and retain a lead/customer.
By exposing Galileo Exchange to traffic from the display ads campaign we noticed that people convert poorly. Our reaction was quick. We realized that the ad messages didn’t match the uninformative content on the landing page. It had to be systematically expanded to attract the crowd of users that bit the ad bate.
Although It appeared that the client had already designed a new landing page mockup, we declared it to be invaluable and visually appealing. Our designer suggested redesigning the whole thing. We took into account all of the client’s requests regarding the landing page content, display ads campaign messages, and the general project insights to create new texts. All that accompanied by a simple but systematic design update.
Slowing the entire project down with the landing page redesign is undoubtedly a chore and a tough decision. Especially for preparing to launch a startup. But we were sure that the effort wasn’t in vain. By comparing a month of time before and after updating the landing page, we were truly amazed by the difference in performance:
The hustle wasn’t in vain after all. Nevertheless, the design system still doesn’t communicate any emotions or anything related to the project’s brand. That is exactly why we dived right into the Galileo Exchange brand development process to add value for our client’s startup.
During our cooperation with Galileo Exchange, we’ve always strived to be of as much help as possible. Therefore, we haven’t held back any personal time to aid with minor problems even though it wasn’t included in the scope of work. RGray went pro bono by:
This way, by combining our paid services with our cooperative team spirit, we’ve helped Galileo Exchange to establish a new community in the world of crypto-related products and services. We’ve also suggested creating a Telegram channel to aid its growth, so you can check out how Galileo Exchange is doing for yourself!