How to create a correct buyer persona? The beginning of a non-standard Burger King’s campaign, the impact of the “link in bio”, words and phrases that will boost your website activity, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
After reading the latest post by Rand Fishkin, we started to have doubts.
Try to answer one question: When was the last time you used your buyer persona?
If you answered something like “a long time ago” then you understand what we are going to discuss now. And the main problem is that when creating your buyer persona, you forget about the goals that they are going to achieve.
Here come steps to follow while creating your buyer persona:
Collect data → Create a buyer persona → Use them for your future marketing strategies
Following this process, two mistakes are often made – creating a buyer persona using templates provided by Google or making the ones that have nothing to do with the business.
Key points to keep in mind while creating a buyer persona:
Here is a quick summary of the buyer persona creating process provided by Rand Fishkin:
To get more information read Rand Fishkin’s full blog post.
That’s not a joke but a real tweet.
There is a lot deeper meaning here than just a tweet. This is part of the announcement of the Burger King Fellowship Program for female employees to help build their culinary careers.
Since this tweet started the thread, it has caused lots of mixed and awkward reactions. It was like a white-and-gold-or-black-and-blue dress, you know? (it’s white and gold !!).
John – FB Ads specialist from No79 Design – is wondering whether Burger King’s intention was to make this tweet so impressive: “I fully believe they meant to generate an engaging conversation as part of the thread, but did they intend the first tweet to be so impactful?”
If you communicate with specialists from the SMM field from time to time, then the first thing that may arise is that there are a number of theories that Instagram is picky about the published posts. What do we mean?
For example, there is an opinion that all publications with a caption ‘’link in the bio’’ at the end do not achieve good results and are generally not effective.
It makes sense, doesn’t it? It turns out that the truth is less conspiratorial. Instagram benefits from people staying longer in the app and not switching to other sites.
Stacey McLachlan at Hootsuite tested this hypothesis. Here come the results:
Have you tried to make your buyers complete the wanted action on your website? Are you looking forward to generating more subscribers, leads, and customers?
We have prepared an infographic for you with 88 words and phrases that will give your website a second wind.
They are all divided by the following principle:
For more details check out the infographic below.