Clubhouse envy not going away, recent social media updates, what mistakes marketers should avoid when creating emails, statistics for business owners and marketers to consider in 2021, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
After the launch of the well-known Clubhouse, many competitors tried to enter the market. Spotify announced the purchase of Locker Room’s app developer – Betty Labs. In audio chats of this application, users can discuss sports in real-time.
Here’s how it differs from Clubhouse and what are the opportunities for marketers:
Regarding the other large companies: Facebook, has already developed analogs of Clubhouse while Twitter began testing its Spaces audio platform in December 2020.
Let’s start with Facebook! For many years, marketers have used Facebook Analytics on a daily basis for different types of analysis (audience, ad campaign success, etc.), and from June 30, we will lose this opportunity.
This announcement was posted on the Facebook blog. So, if you need access to the current data, then export it before the end of June.
What does it mean for marketers? If you are a current Facebook Analytics user, then it is time to look for an alternative.
Facebook itself notes that, for example, statistics about your audience can be found in the Business Suite and Ads Manager.
Another update from Facebook: The platform is working on subtitles for stories. The function will enable them to be automatically added under the video to make the viewing of the story more accessible.
Reddit is also not far behind. The platform is working to expand its advertising capabilities by opening a new office in Canada with an emphasis on better serving brands that are interested in Reddit as an ad platform.
Recently on Twitter, Chase Dimond shared 10 mistakes to avoid in email marketing.
Some are obvious, some are not, but they are worth considering:
Summarizing everything that was described above: your task is to evoke emotions.
For example, remember the TV series Friends. The story is about ordinary people solving life problems. But we love these characters.
Try to evoke similar feelings in your letters so that people want to read them.
Are you planning your Facebook strategy for the year ahead? Want to know the basics before running a campaign?
Our team has prepared an infographic for you with the insights you must know in 2021.
Here are the main points:
Check out the infographic below for more details!