The outcomes of Cyber Monday, growing a Youtube channel, tips for establishing an e-commerce brand, relevant statistics, key tactics, and the best platforms to boost your performance indicators, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
The beginning of Cyber Monday was quite slow for e-commerce websites but ended with a powerful splash of sales in the evening. So, what were the results?
Even though Cyber Monday wasn’t as large-scale as it was predicted by some sources, it fixed its status as the largest online shopping day in history:
Here come several Black Friday Cyber Monday observations from marketers:
It is estimated that the biggest and craziest sales days passed for most brands but, anyway, next weeks still remain the best time as people buy holiday gifts!
By the way, the RGray’s Black Friday offer – a discount on two packages for starting your own business: Identity Package & Landing Page – is still on, so hurry up!
Our Identity package includes providing 3 logo options to choose from, development in 14-20 days, selection of color and font, 2 branded items, and Brand Identity Guide while the Landing package is aimed at offering a web design, layout, content, analytics, and development services.
To this day, the number of subscribers on your channel is one of the best ways to measure your popularity on YouTube.
Eric Bandholz, entrepreneur and founder of Beardbrand, has 1.6M subscribers on his YouTube channel, which is a really high rate according to YouTube’s standards.
In his point of view, you need to go through the learning curve and a low viewership period, if you want to get huge exposure in the future.
So, that’s what he learned from his journey:
There are two things you need to know first:
1. How long do viewers watch the thumbnail for the video?
2. How often do they move on to watch the full video?
Then you need to analyze key indicators such as:
To improve CTR you need to tell a story via your thumbnail and attract attention with a title.
Create content anywhere between 8 and 30 minutes. Remember, the longer the video, the more advertising it includes.
After you dealt with organic reach you can get YouTube ads. In this case, you need to create content that is better than the video the user was about to watch.
So, no instant results! But if you go a certain way, focus on creating engaging content that will lead to higher engagement and you will get a huge audience on your YouTube channel.
Nowadays, it is quite common to have a desire to go directly for e-commerce but it’s for sure more difficult to actually create an e-commerce brand. Gladly, lots of entrepreneurs have a great experience in this area, which they are seeking to share.
It would be useful for the newborns to listen to successful business owners about what they didn’t know before they started.
The founder of the Beardbrand, Eric Bandholz, recently posted on Twitter a list of things he would like to know before establishing his company. The thread is rather long, but we picked the key points out of it:
It is obvious that the large increase in social media presence in our lives has changed the way businesses keep in touch with their customers.
Nevertheless, email marketing still remains one of the most successful in terms of informing than any other social platform.
Why Email marketing is somewhat more detailed? First of all, users provide their contact details which leads you to the conclusion that you are sharing posts, updates, and other information with a more open and engaging audience. The difficulty is to benefit from that interest by approving your emails with the audience, to optimize email openings, and increase response rates.
To achieve high results, you need to pick the appropriate approach and use the right tools.
Read the infographic below to get acquainted with relevant statistics, key tactics, and the best platforms to boost your performance indicators: