The keyword research strategies, social media updates, converting a webpage into a short video, content marketing to grow your organic traffic, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
If you don’t have the slightest understanding of what keywords are and how to start, don’t worry! The keyword research is not that hard, more like a step-by-step formula to follow.
Growth Content shared a small guide with keyword research techniques. We have highlighted the ones we liked the most:
If you want to know more good recommendations, check out the full post.
All of the tips are really easy to implement, even without deep technical knowledge. Try these tools out and see the results by yourself!
Even though in the United States media was quite busy with a bigger topic, nothing stopped Facebook and Snapchat to release a couple of updates.
Here we go:
None of these updates is something significant or huge, but they can change the way people perceive the comments in the case of Facebook and profiles in the case of Snapchat.
Google launched a new option: based on your website content you can generate short videos. It presented a clear analysis of URL2Video, which basically helps you to convert a webpage into a short video.
It’s a concept, with a major advertising value. Let’s take a closer look:
Even though this tool will not fully substitute the video ads made by humans, as soon as it is implemented it will definitely be useful for marketers.
We always are interested to take a look at the SEO side of content marketing and today, we will check the one to grow your organic traffic.
As Steven Black says: ‘’ “content marketing is all about answering questions, having conversations, and driving purchase demand upstream of product offer ads.”
In order to make content that sells, you need to recognize what people want from your content:
So, successful content marketing is the one that empowers your community and places your brand as the leader. This content will help to hold your clients and make them come back.
To begin with, let’s take a look at some suggestions to take into account before you even started writing, that will help you to generate profitable content:
After you are done studying all of the mentioned above notes, check out the final insight by Steven Black that can totally turn over the way you generate content.