Marketing and Business rules to follow, Facebook took another step towards total domination, unusual way to grow a startup during the pandemic, 8 killer SEO techniques to double your search traffic, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
- There are plenty of good marketing and business rules that can also be applied to life. Morgan Housel gathers some of them in his new article entitled ‘A Few Rules.’ Take a look at our favorite in the article below.
- Setting up your Accounts Center will allow you to control connected experiences that work across our apps, whether you want to share a story to Instagram and Facebook at the same time, or use your Facebook account to log into Instagram. See our weekly digest for more information.
- It has been a crazy year for entrepreneurs. And many of them tried to find out unusual ways of growing a start-up during a pandemic. Stephen Cognetta, the owner of Exponent, managed to succeed and to turn his way into a marketing and PR tactic, resulting in greater sales. Read more in our article.
- Would you like to find out about any ways to improve your website or blog search engine traffic? Are you curious about how to use SEO on search engines like Google to boost your organic ranking? Check out the infographic about 8 advanced link building SEO techniques that our team shared in our weekly digest.
1. Reputations have momentum in both directions
Reputations have momentum in both directions because people tend to connect with winners and avoid losers.
It’s a quote from Morgan Housel’s latest article in The Collaborative Fund, and it’s one of a few dozen that make it into his article entitled ‘A Few Rules.’ There are a lot of good marketing and business rules, most of which can also be extended to life. There are just a handful of our favorite rules:
- Progress occurs too slowly to note, failures occur too quickly to ignore. There are plenty of overnight tragedies, but no miracles overnight. Compounding, which always takes time, drives growth. Destruction is guided by single failure points, which can occur in seconds, and confidence loss, which can occur in a moment.
- Self-interest is the world’s most strong power. Which can be wonderful, under the conditions where everyone’s interests coincide are unstoppable; bad because the desire of people to support themselves is so seductive to the detriment of others. When it comes to marketing, one of the best resources you can use is people’s self-interest!
- The person who tells the most interesting story wins. Not the right concept. Only the story that catches people’s attention and makes them nod their heads.
There are a lot more rules, shared by Morgan, in his full article, so if you were interested go check them out!
2. Facebook takes another step towards total domination (sorry, we mean integration)
Just a couple of weeks after Facebook announced the launch of Business Suite, the company made another update that aims to incorporate its products after Facebook announced the launch of Business Suite.
The new feature, called Account Center, was designed specifically to help both Facebook and Instagram handle data and payments, but that’s not all it can do. In the screenshots that Facebook gave, these are the three primary categories:
· Logging in across accounts. This makes reading posts and connecting via both Facebook and Instagram easier for you, which should remove the need to log in constantly.
· Facebook Pay information. The Facebook Pay feature in the account center will allow you to make payments and donations, effortlessly, on both social media platforms later this year.
· Story and post sharing. This function would allow users to share Facebook and Instagram stories and updates at the same time, without having to replicate the process one platform at a time.
What does this stand for marketers? For the business accounts you treat, this update will make the day-to-day simpler, as the fresh updates make it easier to manage accounts across platforms.
And further integration with Pay from a user-focused viewpoint means that it would be easier for consumers to buy the goods without entering needed details again and again, which is most certainly a win.
3. How to grow a startup by giving away products for free
For entrepreneurs, it has been a strange year. And many of them have been working to figure out unconventional ways to develop a start-up during a pandemic, including Stephen Cognetta.
Stephen’s firm Exponent, which helps students prepare for their careers, had two choices: Double-down on his business model, or open up their goods, meeting the consumers where they were.
Since the pandemic made it more difficult for students to build a career, he preferred the latter: giving away some of the Exponent’s features for free.
It turned out to be the right decision. Engagement on the site tripled, the number of users rose, and revenue followed the same pattern. And Stephen proposes in this article that this approach should be adopted by more businesses. However, there are several aspects to remember beforehand:
Revisit your company mission: A business can not only increase profits but even produce a product that consumers enjoy. For Exponent, giving away its functionality for free meant influencing the student population. And increasing its user base at the same time.
Maintain a value ladder: Understand how it impacts your company when giving products away for free. Provide goods or services in such a way that customers will always pursue a path to being an enthusiastic customer who recommends the products to others.
Leave room for reversibility: This is the best way to develop, and it’s not just about goods being given away. Make certain it’s reversible with any move you take in your business.
For relationships: Exponents’ move to provide free functionality enabled the company to build connections with thousands of students, organizations, and to invite them to virtual events.
The move turned into a marketing and PR tactic, resulting in greater sales for Stephen, a win-win.
One of the most paradoxical things about business, as Stephen said, is that giving away more materials can also generate a customer base that trusts you and wants to pay for more of your goods.
4. 8 Killer SEO Techniques to Double Your Search Traffic in 2020 [Infographic]
Would you like to find out some ways to boost search engine traffic to your website or blog? Are you curious about how to use SEO to improve your organic ranking on search engines like Google?
Our team shared 8 advanced link building SEO techniques in the infographic below.
Take a look at the brief of the info:
- Maintain a steady blog with great content
- Create compelling infographics
- Link to other blogs on your blog
- Write guest blog posts
- Curate and publish helpful resource lists
- Do expert roundups to build relationships
- Search for and monitor mentions of your brand
- Help another webmaster fix an error on their site
See the infographic below for more detailed information.