Marketing and Business rules to follow, Facebook took another step towards total domination, unusual way to grow a startup during the pandemic, 8 killer SEO techniques to double your search traffic, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
Reputations have momentum in both directions because people tend to connect with winners and avoid losers.
It’s a quote from Morgan Housel’s latest article in The Collaborative Fund, and it’s one of a few dozen that make it into his article entitled ‘A Few Rules.’ There are a lot of good marketing and business rules, most of which can also be extended to life. There are just a handful of our favorite rules:
There are a lot more rules, shared by Morgan, in his full article, so if you were interested go check them out!
Just a couple of weeks after Facebook announced the launch of Business Suite, the company made another update that aims to incorporate its products after Facebook announced the launch of Business Suite.
The new feature, called Account Center, was designed specifically to help both Facebook and Instagram handle data and payments, but that’s not all it can do. In the screenshots that Facebook gave, these are the three primary categories:
· Logging in across accounts. This makes reading posts and connecting via both Facebook and Instagram easier for you, which should remove the need to log in constantly.
· Facebook Pay information. The Facebook Pay feature in the account center will allow you to make payments and donations, effortlessly, on both social media platforms later this year.
· Story and post sharing. This function would allow users to share Facebook and Instagram stories and updates at the same time, without having to replicate the process one platform at a time.
What does this stand for marketers? For the business accounts you treat, this update will make the day-to-day simpler, as the fresh updates make it easier to manage accounts across platforms.
And further integration with Pay from a user-focused viewpoint means that it would be easier for consumers to buy the goods without entering needed details again and again, which is most certainly a win.
For entrepreneurs, it has been a strange year. And many of them have been working to figure out unconventional ways to develop a start-up during a pandemic, including Stephen Cognetta.
Stephen’s firm Exponent, which helps students prepare for their careers, had two choices: Double-down on his business model, or open up their goods, meeting the consumers where they were.
Since the pandemic made it more difficult for students to build a career, he preferred the latter: giving away some of the Exponent’s features for free.
It turned out to be the right decision. Engagement on the site tripled, the number of users rose, and revenue followed the same pattern. And Stephen proposes in this article that this approach should be adopted by more businesses. However, there are several aspects to remember beforehand:
Revisit your company mission: A business can not only increase profits but even produce a product that consumers enjoy. For Exponent, giving away its functionality for free meant influencing the student population. And increasing its user base at the same time.
Maintain a value ladder: Understand how it impacts your company when giving products away for free. Provide goods or services in such a way that customers will always pursue a path to being an enthusiastic customer who recommends the products to others.
Leave room for reversibility: This is the best way to develop, and it’s not just about goods being given away. Make certain it’s reversible with any move you take in your business.
For relationships: Exponents’ move to provide free functionality enabled the company to build connections with thousands of students, organizations, and to invite them to virtual events.
The move turned into a marketing and PR tactic, resulting in greater sales for Stephen, a win-win.
One of the most paradoxical things about business, as Stephen said, is that giving away more materials can also generate a customer base that trusts you and wants to pay for more of your goods.
Would you like to find out some ways to boost search engine traffic to your website or blog? Are you curious about how to use SEO to improve your organic ranking on search engines like Google?
Our team shared 8 advanced link building SEO techniques in the infographic below.
Take a look at the brief of the info:
See the infographic below for more detailed information.