Turkey suing Google, link building losing its importance, a new highly demanded feature on Instagram, the best time to post on Instagram for different time zones, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
This has been a tough year for major tech companies, and no wonder that Google is about to get a $25M fine and a request to alter its advertising strategy over the next 6 months.
However, if the USA or the EU were the ones to make a claim the news would already be on the first pages of the Top World Press, but it’s Turkey now, which has an issue with Google. Therefore, maybe it’s not of the highest importance for the vast majority of advertisers worldwide, there are possible far-reaching consequences.
It is of the highest possibility that Google will be pushed out of Turkey by the end of summer, but the problems would definitely not end here. It is a troubling warning for such an enormous tech company and it is not only Turkey to raise concerns regarding Google’s actions.
There is no clear way to manage link building: spamming templated e-mails or struggling to reach out with an organic approach. It seems there’s no easy way to do that.
However, with Google’s technologies growing, active link building is not as important to rank as it used to be. Noel Ceta from the SEO Signals Lab Group shared a post on Facebook on how he placed the piece of content on the front page without any active link building. That’s how the magic worked:
With these tips in mind, link building becomes so of less necessity – you just focus on the different parts: generate the best content you can and promote it the hardest you can!
On November 17, the new highly demanded feature was finally added to Instagram. It enables users to look for posts by keywords and topics in the search bar.
Try to not be too obsessed with a new update, it may take a while to see how many users are actually using it and for some alters to how it functions to still be implemented.
Even though it is in high demand, defining the best time to post on Instagram is really a challenge. Of course, it is different for every audience and depends on the number of certain circumstances.
However, you can still take advice from other brands to see when there is the highest engagement for them.
Planoly shared a guide to help businesses maximize their chances of success and develop their Instagram process.
“We sat down and analyzed thousands of anonymized posts made by Instagram users on Planoly. Factoring in likes, comments, saves, and followers, we were able to find the best time for you to post your Instagram content for each day of the week.”
One of the FAQs was whether the guide is the same for each area. In the infographic below we shared the details for different time zones.
Take a look at the full description below.