Pinterest is launching a new feature to establish better cooperation with influencers, how to warm up your Facebook Ads account to prevent it from blocking, outstanding income results from Snapchat and Twitter, 17 steps to follow to create content that will reach more people, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
- New Pinterest’s feature that will make both brands and influencers benefit from. What is it about? Check out the digest for details.
- The worst thing that can happen in Facebook Ads Manager is restricting access to your ad campaigns. Read the digest to figure out how to warm up your account before launching your best campaigns.
- We should never call Snapchat and Twitter small. Open the digest and become surprised by observing shocking income results for the last quarter.
- See the infographic we have created for you to follow 17 steps to learn how to make better-optimized content.
Influencer marketing is about to get a whole lot easier on Pinterest
The only thing that Pinterest wants you to think about when you are spending time on their website is shopping!
That is why the platform announced that “Idea Pins” will now be available for purchase.
If you are not aware, then “Idea Pins” are something like Instagram stories, but endless, meaning they do not have an expiration date. Many users use them to share different products.
Marrying Idea with Product Pins: With this innovation, Pinterest allows creators to tag products in their “Idea Pins”. If the creator is partnering with the brand that owns the product, then the brand can approve the tag and the “Idea Pin” will be marked with a special sign indicating that the creator is partnering with the brand.
In any case, the creator can add an affiliate link to the product and receive a percentage for each targeted action.
How can e-commerce companies benefit from this: Pinterest is monetizing some of its content. If a brand has an affiliate program, then you can find influencers with a high level of engagement and offer collaboration.
Cold ad accounts, ice-cold showers
Ice cold water flows over the skin.
This is what it feels like when you open Facebook Ad Manager to look at your ads and their statistics, but you see a red flag that indicates that access to your ad is restricted.
If you are planning to run ads from a new account, then the first thing to do is to avoid the situation above by “warming up” the new account.
Basically, it’s like sending a certain signal to Facebook that you are a good user and that you are not going to misuse ads.
You need to create a reputation for your account.
An advanced media buyer understands this perfectly. But if you’re a beginner, here’s a checklist to prepare your Facebook account for creating ads provided by Ads Alchemist:
- Run a “Page Likes” campaign with a $10 daily budget. Make sure the ad image does not violate Facebook policies. Once the platform approves the ad and launches it for a few dollars, move on to the next step.
- Run a “Conversions” campaign with 100% approved creatives. But now use the landing page, which you will use in real campaigns. The goal of this step is to understand if your landing page is appropriate.
If the ad campaign hasn’t been approved, then the problem is with the landing page.
If it’s approved, spend a few more dollars and keep running campaigns.
Go through step two every time you need to figure out if your landing page matches before launching your campaign.
Twitter and Snapchat made billions from ads last quarter
When we think of advertising in marketing, we immediately think of Facebook and Google.
But some people overlook platforms like Twitter and Snapchat, believing that they are not big enough to bring good results.
Well, both companies recently released quarterly reports that show how “small” they are:
- Twitter: Last quarter, there was $1.19 billion in revenue, mostly from ads. They now have 206 million active users who generate daily income.
- Snapchat: Revenue was $982 million last quarter. The platform has 293 million active users.
This is a growing season: the numbers have grown significantly over the year. For example, the revenue of Snapchat grew by 116%. Twitter has 74% growth. Both platforms are seeing double-digit daily active user growth compared to last year.
Why we care: If marketers are investing billions on something, they are likely to get a high ROI.
Content Creation Checklist: 17 Steps To Create High-Performing Blog Posts [Infographic]
Looking to improve your business blog with content? Want to know how to plan and optimize your posts to reach more people?
We have prepared an infographic for you with steps to success.
It breaks things down as follows:
- Develop the concept
- Search optimization
- Write the first draft
- Edit and polish
Check out the infographic for more detail.