What’s new on LinkedIn? Clubhouse data breaches, key points to include in high-quality SEO-oriented content brief, Facebook giving money back for ad campaigns, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
Recently, LinkedIn is replete with updates, which gives your brand an opportunity to reach a larger audience. Check the platform’s business blog to get more details regarding the updates:
But that’s not all, according to the latest report from The Information, Microsoft has been developing a new project for LinkedIn – a freelance platform.
LinkedIn already has a tool for communication with freelancers “ProFinder”, which is really simple to use. However, this new developing function is promised to bring us much more:
The Clubhouse has been climbing on the top of social media lately. And, as it happens with all the hot trends that are on the peak, a great number of questions have arisen.
At the same time, the platform is only gaining momentum, and brands are striving to take advantage of it. So, here’s what we know about the Clubhouse for now:
In order to achieve the desired result from your copywriters, you need to provide a high-quality brief.
But when it comes to SEO, things are not as easy as they seem. So, what can really help to make your content brief more SEO-oriented?
Kameron Jenkins from Moz has published a blog post on her personal blog page about creating effective SEO debriefs that copywriters will definitely appreciate.
What should be included in an SEO content brief?
This most likely happened more than once. And this is probably not because of this, but because of the refunds, which instantly made all of us laugh.
So what’s actually happening? Facebook, a platform that seemed to be trusted, сlaimed that reach estimates were based on the wrong data.
Jason Quint has made public some court documents that clearly describe the events that took place in the above topic.
In short, one of the product managers notified Facebook that the company was making revenue based on incorrect data. The executives chose to turn a blind eye to this in order to boost the bottom line.
For several weeks in a row, Facebook has been getting up on the wrong foot. For more details, read the Financial Times article.