Uncommon marketing pieces of advice, summing up the new developments in our lives for 2020, something new from Google, shocking stats leading to a wide shift in how we connect, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
Twitter is quite an exciting place. #MarketingTwitter becomes stronger and stronger every day and we are sending memes like there’s no tomorrow but all this is not as it may seem.
Dubious marketing and business tips seem to go mainstream from time to time, so seeing this eye-opening thread from Nick Huber, Sweaty Startup founder, was insightful. He has some valuable pieces of advice for businessmen and marketers:
There are many interesting and challenging tweets in the chain. You may check them out here if you are prepared for easily refusing the opportunities and ambiguous thoughts.
It’s already the beginning of 2021 but most of us still can’t get rid of 2020. We all know that you are seeking something new, to finish the previous year and have a fresh start. But anyway we should not forget what happened in the world last year.
We looked for The 2021 Topics and Trends Report From Facebook IQ. The company analyzed the main trends in 2020 to understand what to expect from 2021.
They explored four regions: Asia Pacific, Europe, Latin America, and North America, to capture what big issues have gained most of the attention on Instagram and Facebook.
The research was based on four main subjects: Education and Action, Lifestyle, Technology, and Leisure.
Lots of new developments in our lives, with some of them indicating new shopping patterns. Got any predictions for 2021?
The COVID-19 quarantines have altered the way people consume media, with significant rises seen by all major streaming networks in the midst of the pandemic.
Matter of fact, watching YouTube on TV screens is up more than 250 percent, and people watch live streams at a much higher rate, too. With people becoming much more accustomed to viewing streaming video options it is no chance for them to go back to standard channel options. This may lead to a huge change in future spending on ads.
Based on the mentioned above alterings, Google announced several new digital advertising options this week to better comply with these shifts.
To begin with, Google has developed a specific TV section of its ad marketplace “specifically for publishers and inventory that let you reach TV audiences across devices” in order to assist marketers to find the best offers for their campaign goals.
The listings will allow advertisers to pick the right partners through streaming providers to optimize their campaign scope.
In addition, Google is now introducing new ‘ready-to-buy’ services, enabling marketers to manage streaming advertising campaigns.
“For marketers who want to skip the negotiation process, we’ve worked closely with exchange partners such as Google Ad Manager, FreeWheel, and SpotX to bundle inventory from top publishers, along with broadcast and cable networks, into ready-to-execute deals. These deals, known as auction packages, are available to all Display & Video 360 users in Marketplace.”
The packages can be accessed by genre, popularity, seasonality, formats, or audiences.
“For example, you can easily add available themed packages from publishers, such as “Hulu – Parents”, or from exchanges, like Telaria’s “Cord Cutters” bundle.”
Google also makes the streaming TV lineup of YouTube Pick available in Display & Video 360 campaigns in the U.S.
You can learn more about the latest Display & Video 360 updates from Google here.
More people are turning to social networks to remain linked in the midst of the COVID-19 lockdowns. So, it is probably not shocking to observe that this past New Year’s Eve, Facebook hit historic highs for both audio and video calls on both WhatsApp and Messenger.
However, the figures show an important trend – as users become more and more used to keep in touch through these services, it makes them more embraced to normalize video connections in ways that could have a big effect on the future of work.
Specialists are also suggesting that, even in the aftermath of the pandemic, more corporations will gradually migrate to WFH models, which will not only see businesses minimize their operational costs, but may also boost efficiency, enhance the quality of workers’ life and stimulate economic activity.
Even though these statistics from Facebook illustrate the 2020 trends and are largely needed by COVID-19 countermeasures, they may also point to a wider shift in how we connect. That puts more focus on video connection and messaging, and highlights the need for all brands to consider how people are remaining connected, and what that could mean for future connection.
Check out the full NYE stats from Facebook below.