Uncommon marketing pieces of advice, summing up the new developments in our lives for 2020, something new from Google, shocking stats leading to a wide shift in how we connect, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
- Check out some valuable and useful tips for marketers and businessmen from Nick Huber, Sweaty Startup founder in our weekly digest.
- If you are about to make any predictions for 2021, you can’t miss our article with the main trends in 2020 to help you understand what to expect from the next year.
- Learn more about what’s new in one of the largest search engines, namely Google, in our weekly digest.
- Take a look at the outstanding New Year’s Eve records spotted by Facebook that we shared in our infographic.
The harsh truth about business
Twitter is quite an exciting place. #MarketingTwitter becomes stronger and stronger every day and we are sending memes like there’s no tomorrow but all this is not as it may seem.
Dubious marketing and business tips seem to go mainstream from time to time, so seeing this eye-opening thread from Nick Huber, Sweaty Startup founder, was insightful. He has some valuable pieces of advice for businessmen and marketers:
- 95% of people are not ready to start their own business. Nick makes it clear that for a lot of people – maybe you as well! – it is easier to actually get a job because the lifestyle of the entrepreneur is not for everybody. (It is not as romantic as it seems)
- It is unreal to get rich fastly. There’s a problem here because Nick acknowledges that a tiny percentage of people get rich quickly. Yet there is a trend to run for dollar bills in the marketing world without knowing why we’re doing it.
- Develop a niche for something. You’d rather create something that adds massive value to a comparatively small segment of people instead of developing something that adds minimal importance to lots of people.
There are many interesting and challenging tweets in the chain. You may check them out here if you are prepared for easily refusing the opportunities and ambiguous thoughts.
The most trending topics of 2020
It’s already the beginning of 2021 but most of us still can’t get rid of 2020. We all know that you are seeking something new, to finish the previous year and have a fresh start. But anyway we should not forget what happened in the world last year.
We looked for The 2021 Topics and Trends Report From Facebook IQ. The company analyzed the main trends in 2020 to understand what to expect from 2021.
They explored four regions: Asia Pacific, Europe, Latin America, and North America, to capture what big issues have gained most of the attention on Instagram and Facebook.
The research was based on four main subjects: Education and Action, Lifestyle, Technology, and Leisure.
Education and Action
- USA: All over the United States, protests seeking racial equality took place, showing how many Americans are transferring their time and resources to activism.
- Australia: The time spent at home forced Australians to read more books.
- Brazil: Since education has fully become online, many teachers have embraced podcasts, audiobooks, and videos to get their student’s attention.
- UK: 42% of British citizens took gardening. It could be an exciting niche with this green-thumbed campaign, couldn’t it?
- Canada: DIY fix-ups are being carried out by more and more Canadians in order to help their houses be used as offices, schools, gyms, and playgrounds.
- India: About half the country’s population is still trying to get digital following the rapid growth. And, the need to remain linked was intensified by stay-at-home orders.
- Mexico: Cash is being rejected in favor of digital banking. Neo-banks are mainly preferred by Mexicans now.
- Australia: Although some countries switched to all online sales, Australians adopted hybrid shopping: order online, pick it up at the local store.
- Brazil: The interest in digital arts has increased, providing access to more communities across the country.
- UK: The protective distance has also driven individuals to isolate themselves from fashion trends. Indeed, they began to customize their fashion, and make clothes by themselves.
- Germany: Germans preferred their cars for transportation to public transport in order to comply with the social distance laws.
Lots of new developments in our lives, with some of them indicating new shopping patterns. Got any predictions for 2021?
New video ad options from Google
The COVID-19 quarantines have altered the way people consume media, with significant rises seen by all major streaming networks in the midst of the pandemic.
Matter of fact, watching YouTube on TV screens is up more than 250 percent, and people watch live streams at a much higher rate, too. With people becoming much more accustomed to viewing streaming video options it is no chance for them to go back to standard channel options. This may lead to a huge change in future spending on ads.
Based on the mentioned above alterings, Google announced several new digital advertising options this week to better comply with these shifts.
To begin with, Google has developed a specific TV section of its ad marketplace “specifically for publishers and inventory that let you reach TV audiences across devices” in order to assist marketers to find the best offers for their campaign goals.
The listings will allow advertisers to pick the right partners through streaming providers to optimize their campaign scope.
In addition, Google is now introducing new ‘ready-to-buy’ services, enabling marketers to manage streaming advertising campaigns.
“For marketers who want to skip the negotiation process, we’ve worked closely with exchange partners such as Google Ad Manager, FreeWheel, and SpotX to bundle inventory from top publishers, along with broadcast and cable networks, into ready-to-execute deals. These deals, known as auction packages, are available to all Display & Video 360 users in Marketplace.”
The packages can be accessed by genre, popularity, seasonality, formats, or audiences.
“For example, you can easily add available themed packages from publishers, such as “Hulu – Parents”, or from exchanges, like Telaria’s “Cord Cutters” bundle.”
Google also makes the streaming TV lineup of YouTube Pick available in Display & Video 360 campaigns in the U.S.
You can learn more about the latest Display & Video 360 updates from Google here.
Facebook’s and WhatsApp’s new record [Infographic]
More people are turning to social networks to remain linked in the midst of the COVID-19 lockdowns. So, it is probably not shocking to observe that this past New Year’s Eve, Facebook hit historic highs for both audio and video calls on both WhatsApp and Messenger.
However, the figures show an important trend – as users become more and more used to keep in touch through these services, it makes them more embraced to normalize video connections in ways that could have a big effect on the future of work.
Specialists are also suggesting that, even in the aftermath of the pandemic, more corporations will gradually migrate to WFH models, which will not only see businesses minimize their operational costs, but may also boost efficiency, enhance the quality of workers’ life and stimulate economic activity.
Even though these statistics from Facebook illustrate the 2020 trends and are largely needed by COVID-19 countermeasures, they may also point to a wider shift in how we connect. That puts more focus on video connection and messaging, and highlights the need for all brands to consider how people are remaining connected, and what that could mean for future connection.
Check out the full NYE stats from Facebook below.