Weekly Marketing Insights and News Digest (15-21 June)

Awesome Twitter update, 11kk Facebook Video Study, Kraft Heinz making t-shirts, and coronavirus made malls empty. RGray Marketing Weekly Insights and News Digest (15 - 21 June)

Coronavirus closes all Victoria Secret stores. You can already tweet with your voice, and why someone watched all 11 million videos on Facebook. Read more in our new episode of the RGray Weekly Marketing Insights and News Digest.

  • In a new report, Coresight Research estimated that more than 25 000 stores in the US will be closed this year. Imagine statistics around the world! See the number of closed stores of famous brands in the article below.
  • Who thought to watch 11 million videos on Facebook and what he wanted to know by watching them. See tips for increasing engagement and research findings in the infographic below.
  • Why did people start wearing t-shirts with ketchup or how KRAFT HEINZ cope with the coronacrisis when adding a new merch?
  • You can tweet more than 280 characters now. Or how through voice you can express what is impossible through text?
  • Well, the sweetest thing. Do you still find the email obsolete? And if I tell you that the email marketing audience is 10 times bigger than the social media marketing audience? 

Read the latest marketing insights, news, and statistics in our article.

1.  Shopping centers are empty and look like deserts

According to a new report from Coresight Research, up to 25,000 stores may close this year, as businesses continue to experience the impact of the coronavirus pandemic.

The global market research company estimates that 15,000 stores will close this year:

“We expect that approximately 55-60% of all stores will be closed at malls,” the Coresight report said on Tuesday.

COVID-19 hit retailers who were already heavier in debt than others, and the number of bankruptcy filings increased due to the pandemic.

You can see the number of closed stores of famous brands in the infographic below:

Store closings 2020 due to COVID-19

We already have an article about how coronavirus struck SME with detailed statistics and insights about how a marketing agency will help you get through the crisis with good profit. 

how coronavirus struck SME with detailed statistics
See more statistics

2.  10,596,877 Facebook Video Posts Study 2020

As you’ve probably heard, video is the most effective type of content on Facebook, far superior to text and image messages.

Using the video you can give your audience a place in the front row with the history and values ​​of your brand, which will facilitate communication and interaction for people. 

But even if you shoot a video, there is no guarantee of success. Some videos will work better than others, but if you take into account the most common notes, you can increase your chances of success by following some basic rules for creating. One of them: The optimal video length for better engagement is between 2 and 5 minutes.

Socialinsider conducted a study to identify data on how your business can create video content for Facebook that attracts and converts. We posted all the results and insights into the infographic. Notes based on 10.5 million Facebook videos, cover format, length, description text, and more.

Take a look at the full infographic below.

What 11 million Video Posts Tell Us about Facebook Video Strategy

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3.  How to make the US population wear t-shirts with the logo of ketchup? (KRAFT HEINZ CASE)

As most of the world sat at home indoors to prevent the spread of coronavirus, millions of consumers ignited an old flame.

“Many consumers have returned to some of the basic pantry products that we had in our portfolio during this pandemic, and it reminds them of their love for many Kraft Heinz brands,” Christopher Urban, Kraft Heinz’s vice president of global strategic issues.

Urban spoke at a virtual Licensing Week conference about the opportunities that the food company provides and uses, many of which were signed last year with Brand Central. Kraft Heinz, which owns many well-known and world-famous brands, has entered into a Brand Central agreement to transform its megabrands Heinz, Kool-Aid, Planters, Jet-Puffed, Oscar Meyer, Philadelphia, Kraft Macaroni and Cheese, and Velveeta into lifestyle brands. The company wants consumers to think not only about iconic food products when they think about these brands.

According to Urban, the pandemic and growing consumer affection for long-beloved brands have helped push this work forward. Consumers becoming new fans of products are forcing them to expand their brands more and go beyond the kitchen – to clothes, household items, and online experiences.

Consumers becoming new fans of products are forcing them to expand their brands more and go beyond the kitchen - to clothes, household items, and online experiences

According to Urban, a pandemic is a cultural moment that causes changes in consumer behavior. This changes the patterns and methods of shopping, what consumers eat and drink, and how people lead their daily lives. And some of them are required to adhere. According to him, brand expansion and good marketing help strengthen new ties between Kraft Heinz and consumers.

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4. Now you can tweet with voice

Twitter is where you talk about what’s happening. Over the years, photos, videos, gifs, and additional characters have allowed you to add your own style and personality to your conversations. But sometimes 280 characters are not enough, and some conversational nuances are lost in translation. So, Twitter is starting to test a new feature that will add a more humane approach to using Twitter – your own voice.

Twitter with your voice is not too different from twitter with text. To get started, open the Tweet composer and tap the new wavelength icon. You will see a photo of your profile with the record button below – click to record your voice.

Each Tweet voice captures up to 140 seconds of sound. Got something to say? Keep talking. Once you reach the time limit for a tweet, a new voice tweet will automatically start creating a theme. When you are finished, click the “Done” button to complete the recording and return to the composer screen to Tweet.

People will see how your voice appears on Twitter along with other tweets. To listen, tap the image. Only on iOS, playback will begin in a new window, docked at the bottom of your timeline, and you can listen while scrolling. You can also keep listening while doing other things on the phone or on the go.

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5. Why is email marketing a must in 2020?

When your resources are limited, you want to be sure that you do not waste your precious time and money when starting a business. But when it comes to marketing, your business cannot afford to ignore such a valuable tool as email marketing. Just Imagine: 293.6 billion emails were sent and received each day. 

But with so many other ways to reach your customers, why should you still rely on email marketing? Is it even worth it? In short: yes.

The impact of email marketing can do much more than just put messages in mailboxes. There is a lot of buzz about email marketing and its benefits, but what does email marketing statistics offer? Well, the numbers speak for themselves when it comes to proving the credibility of email marketing. A little spoiler: 49% of consumers would like to receive promotional emails from their favorite brands. 

Let’s see what email marketing is, and then move on to the main statistics of email marketing that you should know in 2020.

10 Email Marketing Stats You Need to Know in 2020

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