Three Core Web Vitals metrics, Apple’s one more battle, email marketing in 2021, something new on Instagram, Amazon do’s and don’ts, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
Last week wasn’t full of marketing news but the SEO world buzzed with two important news: a new Google update and a bot attack. Let’s dive into both!
As we are getting closer and closer to the release date, we would be happy to receive a better clarification on what these all mean.
We don’t want to upset you, but if you thought that after IOS 14 was launched, the calm will follow, you are a bit wrong.
As per McRumors, Facebook wants to organize an antitrust lawsuit against Apple over what they consider to be an unequal policy to privacy and default applications.
Apple has already got acquainted with such situations. For instance, the company is currently in a battle with Epic Games and we assume that this isn’t t the last one.
We shouldn’t expect the companies to reach a quick agreement if Facebook continues with the lawsuit. And, frankly speaking, we do not foresee any magic cure that will make advertisers’ jobs easier. We can only observe how giants fight.
By the way, Facebook’s Oversight Board made their first decisions, and not a huge surprise that it canceled lots of previous Facebook’s decisions. The situation definitely didn’t boost Facebook’s image.
Since advertising platforms are constantly altering, having an engaged list becomes a must.
Hustler Marketing collected valuable tips and points from the 10 best experts to get the most out of the recommendations. Here come some key points:
Click here to check the full list!
More and more companies are concerned about email marketing in 2021. For instance, Facebook plans to introduce a newsletter system for creators, while Twitter has already done so.
Let us first tell you about the function most of us have been impatiently waiting for. Do you recognize the situation when you accidentally delete an Instagram post and there is no way to return it? Well, it’s your day!
From now on, there won’t be such situations as Instagram has that now there is a Recently Deleted folder which will keep all the content that you have deleted within 30 days. After, it will be automatically removed. This applies to all types of content that Instagram offers, except for stories: they will be irreversibly deleted 24 hours after posting.
Let’s jump straight to the next larger update. The launch of a new ‘Professional Dashboard’ was reported by Instagram, which is basically a management overview tool that offers basic performance insight, as well as access to appropriate resources to help Instagram creators optimize and monetize their activity on the platform.
“As part of our ongoing effort to give creators and businesses the tools they need, we are launching Professional Dashboard, a central destination to track performance, access and discover professional tools, and explore educational information curated by Instagram.”
Here are some key points from the new dashboard:
You may have thought that most of these features have already been available on Instagram before but to make it clear, the professional Dashboard just combines it all in one.
Instagram also adds that they are planning to create even more features.
These are not the latest news from Amazon but they gave us a better understanding of what is allowed and what’s not.
When you are allowed to dropship on Amazon? Exclude all details about a third party from the shipment if you’re the record seller, and when you are the one who is responsible for receiving and handling customer returns.
In general, if you take all the responsibility and regulation, you can dropship, and the end customer does not find a change. This looks a lot like Amazon, and no one is surprised at all.
Well, now, these are definitely much clearer rules to follow.