Facebook has finally launched live audio rooms, basic tips to make incredible blog posts, Shopify is joining other platforms with new advertising opportunities, things to consider while shopping online, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
Live audio takes it to a whole new level.
We already knew that Facebook would be launching live audio rooms on the platform. Here are the features that have been noticed so far:
Ross Simmonds has written a number of blog posts that have reached thousands of people and have generated good income.
What if someone tells you that you can do the same?
For Ross, the basics of copywriting and content marketing are key. And on this Twitter thread, he shared how he did that:
Shopify is interested not only in selling your products but also in promoting them.
Dennis Hegstad, an angel investor, shared screenshots of the Shopify ad network innovation.
How it will work: One of the screenshots clearly shows how Shopify invites us to join their exclusive “data-sharing” network, implying that it will all be connected to one common Shopify ecosystem, which consists of millions of sites. There are also assumptions that Shopify will cooperate with Google and Facebook and will probably take traffic from reputable advertising exchanges.
It remains unclear where we will see the advertisement and whether there will be any at all. But if Shopify does everything properly, then we will have another major acquisition channel.
Over the past year, the e-commerce niche has grown a lot, because quarantine restrictions forced us to take a different approach for making purchases.
There are many advantages of online shopping, but there are also dangers, especially when it comes to sharing the information that may be received by third parties.
As we know from the media, hackers are becoming more insolent, by breaking into the data of large companies more and more often. We’ve prepared a number of tips to keep your online shopping safe.
You may already know most of them, but it’s never superfluous to repeat!
Check out the infographic below.