Facebook has finally launched live audio rooms, basic tips to make incredible blog posts, Shopify is joining other platforms with new advertising opportunities, things to consider while shopping online, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
- Although Clubhouse is not on top now, Facebook has launched a similar prototype of its own. Check out the digest for details.
- Ross Simmonds started a Twitter thread telling us how not to make boring blog posts and make them bring you money. Read the overview in our weekly digest.
- Shopify has announced its own ad network. Should we wait for one more major acquisition channel?
- You have to be careful while sharing your data online, don’t you? Find out the key tips on how to use the Internet safely.
Please welcome Facebook Audio Live Rooms!
Live audio takes it to a whole new level.
We already knew that Facebook would be launching live audio rooms on the platform. Here are the features that have been noticed so far:
- Only iOS users can create rooms. Though, both iOS and Android users can connect and listen to the rooms.
- Only select groups and public figures can create rooms.
- In Facebook groups, admins will control the possibility for group members, moderators, or other admins to create live rooms.
- Listeners can show their appreciation by sending “stars’’ to the presenters. Thus, they will be brought to the first row, where everyone who sent the stars will be visible.
Don’t make your blog posts boring
Ross Simmonds has written a number of blog posts that have reached thousands of people and have generated good income.
What if someone tells you that you can do the same?
For Ross, the basics of copywriting and content marketing are key. And on this Twitter thread, he shared how he did that:
- Keep your skimmers hooked: some read every sentence of the publication, some skim quickly. Create content, I think suitable for both.
- Use bucket brigades often: listen to me. That’s the problem. But that’s not all. You might think. You are probably wondering. Such short sentences attract readers. But don’t overuse them!
- Create a problem early: In the first sentences, hit the reader with the problem you are about to describe to earn their trust.
- Be confident: your opinion matters. Try to maintain authority in every sentence.
- From time to time, give up the one-to-one voice: diversify your content with inserts of different stories, anecdotes, data. This will help in building higher credibility.
- Break the 4th wall from time to time: don’t be a 24/7 storyteller and interact with your audience directly.
- Make them feel something: be persuasive and try to get into the head and the mind of the reader.
Shopify’s own ad network
Shopify is interested not only in selling your products but also in promoting them.
Dennis Hegstad, an angel investor, shared screenshots of the Shopify ad network innovation.
How it will work: One of the screenshots clearly shows how Shopify invites us to join their exclusive “data-sharing” network, implying that it will all be connected to one common Shopify ecosystem, which consists of millions of sites. There are also assumptions that Shopify will cooperate with Google and Facebook and will probably take traffic from reputable advertising exchanges.
It remains unclear where we will see the advertisement and whether there will be any at all. But if Shopify does everything properly, then we will have another major acquisition channel.
9 Key Internet Safety Tips and Notes [Infographic]
Over the past year, the e-commerce niche has grown a lot, because quarantine restrictions forced us to take a different approach for making purchases.
There are many advantages of online shopping, but there are also dangers, especially when it comes to sharing the information that may be received by third parties.
As we know from the media, hackers are becoming more insolent, by breaking into the data of large companies more and more often. We’ve prepared a number of tips to keep your online shopping safe.
You may already know most of them, but it’s never superfluous to repeat!
Check out the infographic below.