How exactly are you going to increase the number of referring domains giving you links? Facebook Shop has finally arrived. 6 biggest mistakes you should avoid when scaling up your business. Writing recommendations from analyzing over 100 blog posts in a year, essential web design tips to lead your business to success in 2020, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
- How exactly are you going to increase the number of referring domains giving you links? Take a look at 28 tips from the SEO experts here. Our CEO Gleb Myrko is one of these experts. Check out his recommendation in our article.
- The 5 most common writing mistakes were detected after analyzing around 100 blog posts this year! No matter whether you are a well-known or a new writer, you may have the same mistakes! Read more in our digest!
- On the 25th of August, Facebook launched a new e-commerce integration on its platform. It is a Facebook Shop that is actually quite similar to the Instagram shop by its functionalities but still has some distinctive features. See more details below.
- 6 reasons why your company isn’t growing as fast as it could. If you don’t want to be among those who bankrupted their first companies let’s dig into all six restrictions. Learn more in our digest!
- How to improve your business website? Our team prepared some suggestions for website performance. Check out the infographic!
1. 28 Techniques for increasing the number of referring domains to your website
Referring domains are the sites that give you links. However, the crucial part is that for a good backlink profile you need a number of referring domains that link to you.
How exactly are you going to increase the number of referring domains giving you links?
Take a look at 28 tips from the SEO experts here.
Our CEO Gleb Myrko is one of these experts.
According to Gleb Myrko of RGray, “the best technique for increasing the number of referring domains to your website is launching a system that ensures the passive link generation. And a referral/affiliate program is such a system.’’
2. Ready for some error-free writing?
Writing recommendations from analyzing over 100 blog posts in a year
Anyone may run a blog or a newsletter. However, it might not be as easy as it looks.
No matter whether you are a well-known or a new writer, you may have the same mistakes!
Stew Fortier detected 5 most common writing mistakes after analyzing around 100 blog posts this year!
1. Long, throat-clearing introductions: Try to cut the fluff & get to your idea or a hook as soon as possible! Don’t make a 2000-word useless backstory.
2. Using over abstract language: It is important to take care of language complexity. Use simple words, because, even though you will sound smart, you may confuse your readers. And good writing eliminates confusion.
You need to make a connection with the person on the other side of the screen, not scare him away.
Remember it is not a school lecture, it is a chat. Keep it simple!
3. Overusing caveats and qualifiers: Keep the caveats for deeper in the piece, you need to catch readers’ attention, not make them bored! You’d rather have them misunderstood you and with an intention to sort everything out!
4. Not having clear intentions: What is your ultimate goal? Be clear about what you want to do when writing and highlight your goal correctly. (For instance: inject an idea, get a sale, entertain people, etc).
5. Losing momentum: Don’t assume that people are as keen on your thing as you are. You are the only one who was excited to write about it, at all.
Inject momentum all over your piece to make readers feel your energy.
To conclude, even though it may be not that easy to keep in mind those 5 pitfalls, but at least you are aware of them!
We sincerely hope this information was helpful. Good luck in your endeavors!
3. Facebook Shop has finally arrived.
On the 25th of August, Facebook launched a new e-commerce integration on its platform. It is a Facebook Shop that is actually quite similar to the Instagram shop by its functionalities. Now, you can find products, discover new ones, and make purchases, all in one place.
Here are the details:
- The experience isn’t cookie-cutter. Even though it is like Instagram Shop by its features, Facebook claims that it is a lot different.
- There’s a whole new suite of features to make selling products easier from businesses. Facebook also introduced a lot of different features for sellers and marketers like new design layouts, real-time preview of collections as they are designed, new insights to measure results, etc.
- Instagram Shop also got an update. In a few weeks, all the sellers in the US can start using the checkout feature on Instagram. This will help users to order in just a few clicks, without leaving the store.
Online shopping has been a drastic upturn for Facebook this year. Introducing more shopping options to their app will open up a lot of new possibilities for both companies and marketers alike.
4. 6 restrictions which stop you from scaling your business.
The fact is, all aspects of the business (not just the sales and marketing strategy) can reach a ceiling and cause you to stall out. A lot of people had to learn this lesson the hard way and almost bankrupted their first companies.
If you don’t want that to happen to you, let’s dig into all six restrictions.
Here are the biggest mistakes you should avoid:
1. Unclear, uninspiring, or misaligned vision.
Your primary objective is to survive and maintain the cash flow balanced. Yet, at some stage, you have to decide what you are, what you are doing, and why you are doing it.
2. Failing to choose and execute the right strategy.
It’s not enough to look at the number of visitors, leads, and revenues that you’re getting in a specific month. You need to look at the compounding growth rate that the strategy produces.
In other words, when the company scales, you’ll need to adapt to the growth plan.
3. Not having the right people – or having the right people in wrong roles.
After figuring out the clear vision and strategy, you need to find out if the right people are on board.
4. Unclear or inconsistent communication.
Communication is easy when you have a small team. But when you reach a few hundred members it starts getting rough. Does everybody know the priorities? Is communication good? These are essential aspects that you need to remember.
5. Lack of documented systems.
It can be tedious to create systems and processes, and often the endeavor doesn’t seem worth it. But documentation and procedures are extremely important to the growth of a company.
6. Mismanagement of cash flow.
In reality, if you think about it, there’s only one clear excuse why every company ever fails: it’s cashing out.
Ensure your company is not running out of fuel!
5. 16 Essential Web Design Tips to Lead Your Business to Success in 2020 [Infographic]
Want to find some ways to improve your business website? Are curious about what are the web design factors that lead to a lower bounce rate and higher conversion rate?
In this infographic, our team discusses the suggestions for website performance.
Here’s a short brief:
- Track everything
- Secure your site
- Speed is key
- Clear header
- Engaging CTA
- Credibility power
- Succinct copy
- “Why” not “what”
- Valuable content
- Optimized forms
- Live chat
- Social media
- Mobile responsive
Take a look at the infographic for more detail.