TikTok’s, Instagram’s, and Facebook’s new functions, new musical possibilities for TikTok users, what to look for when hiring a marketer, new insights on social media, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
So, let’s start with the music! TikTok and Universal Music Group started to collaborate. This means that users will get more music to use for free and “equitable compensation for recording artists”.
As for e-commerce, there is more and more news in the world. If you consider TikTok as an advertising platform in the US for your products, then you will definitely be interested.
According to The Financial Times, the app will release three new features in the US:
By the way, according to reports from Facebook, this type of shopping is already quite popular in Asian countries.
Finding a good marketer candidate for the first time and hiring him is not as easy as it sounds.
But MKT1 took care of this for you and prepared a huge list of questions to ask when interviewing a potential marketer for your company.
Moreover, they have even developed a specific framework for these questions that will help you determine if a candidate meets the needs you have set.
So, usually, founders often make one fatal mistake when hiring a marketer – take a newbie. The training of such a person can be quite unstable: you should make sure that your prospective marketer has experience in at least two of the mentioned below areas:
First, evaluate your current team’s expertise, the business model, and the current growth plan.
After, determine which marketer you still need. Remember to look for someone who is an expert in one area, but has an understanding and a basic overview of all of them.
Social networks keep releasing new features and updates. Last week we got acquainted with the new functions of Instagram, this time they have prepared something interesting for us, too!
Starting today, you can easily increase your conversion rates if you use Shopify. All company’s merchants can take advantage of a new feature called Shop Pay (Shopify tries to make online shopping safer and faster) which is already available from now on.
With this feature, users don’t have to leave the app as they can purchase straight from the Instagram/Facebook posts with a convenient payment function that takes only a few clicks to make an order!
Of course, the Shop Pay function has already been implemented in 2020 but with Instagram and Facebook, it took a really big step. Shopify claimed that in 2020 over 135M orders were completed with the help of Shop Pay. What numbers should we expect in 2021? What’s the next network?
What are the latest trends in social media engagement in 2021? How can you use them to improve your brand’s performance?
The Socialinsider team recently conducted a study that compared and analyzed more than 22 million business publications on various social networks such as Instagram, Facebook, Twitter, based on brands from 35 industries in different directions.
The analysis found the top trending networks, the markets that are seeing the most engagement, the key types of content on social media shared across all platforms, and more.
The infographic below gives a short summary of the main study’s insights.