Are you curious about the impact of keywords on your top-level domains? How to improve your e-mail marketing strategy? A few changes to the social networks, the drama around TikTok, marketers’ attitude towards the updates on IOS 14, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
Recently, there is a lot of drama going on around the TikTok app, and we are going to share several updates on the application’s future path.
So, what’s going on? Let’s take a look at the quick summary:
Even though TikTok pushed towards an Oracle offer on Monday and took all the attention recently, all the other platforms are not left unnoticed. A few changes in different social networks were marked by the advertisers as new opportunities.
Let’s check them out:
The yesterday list of the updates turned out to be very helpful and exciting, with no new terms or tactics to pick up!
Want to know whether there is any bonus from including a keyword in your top-level domain?
Unfortunately, the answer is no!
But, keywords in your domain, that are used at the part, which comes before the TLD, can cause an effect on the SEO. This isn’t a hard-and-fast rule, though – but it can be a factor, particularly in low-competition SERPs.
Adam Mosseri, CEO of Instagram, said the company would push back on a proposed update to Apple’s iPhone operating system that would affect how users are monitored by it and other smartphone advertisers.
The company will push back on a proposed update to Apple’s iPhone operating system, Instagram CEO Adam Mosseri said. Apple regulates the only way apps can be used on around 1 billion computers,” I don’t think we have much leverage over Apple. In iOS 14, the change affecting Apple’s advertiser identifier, or IDFA, was previously planned as a feature. Adam Mosseri, CEO of Instagram, said that Apple last week it was delaying the launch until 2021 “to allow developers time to make required adjustments,” Apple said that when opening an app, iPhone users would be given the option to block monitoring.
But Facebook and Instagram don’t just give up. If iOS 14 hurts advertisers, it hurts Facebook-that ‘s why the company claims they’re working on solutions that clarify what monitoring means and allow users to opt-in.
• Silver lining: up to 60 percent of users will be fine if they are opt-in. A survey conducted by Search Engine Land and Suzy found that when using apps, about 60 percent of individuals would be able to be monitored. Sounds promising.
Want to know how to strengthen your email marketing strategy? Are you curious about how to enhance the email campaign’s success rate?
Our team prepared an infographic with some tips for success.
Take a look at the brief of the stats used to make their case:
See the infographic for more information.