How to receive 7k views on your first blog post in one day? What were TikTok’s top brand campaigns in 2020? SEO trends and social media forecasts for 2021, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
– Take a look at the predictions for SEO trends in 2021 made by 12 experts that we shared in our weekly digest below.
– Read more about the upcoming changes in the most famous social networks for 2021 based on current trends.
– Check out a couple of useful tips from Xavier Coffard who has recently received more than 7k views on his first blog post in our article.
– See the overview of TikTok’s top brand campaigns in 2020 in the infographic below.
Every December, people start to search for what will come up next year. 2020 was the craziest year for the last decades and we are bound to be ready for one more apocalyptic year.
12 experts shared their thoughts about some SEO trends for the upcoming year.
Let’s get it started!
To check other experts thoughts, read here.
Even though 2020 was a hell year, not all brands suffered. Some businesses showed incredible growth and withstood all the difficulties of this year.
The main word that can describe the whole year is unpredictability.
Based on current social media trends, our team would like to share all the predictions for 2021.
For more insights, read the whole thread here.
“We’re going viral on Hacker News!”
It’s the dream of any content marketer to hear that from someone on their team. It’s not really the reputation of a Product Hunt launch to go global on Hacker News, but it can push comparable levels of traffic.
A guy named Xavier Coffard has recently received more than 7k views on his first blog post in one day, thanks to an immense interest in Hacker News. This, as well as the experience he obtained, is how he did it:
The Crew’s take: Another major takeaway from the success of Xavier is that you don’t have to develop the Earth’s most comprehensive piece of content. His blog post is pretty short, and for those acquainted with content promotion, it’s essential. But it was gaining plenty of attention.
Check out Xavier’s post on IndieHackers here.
Sometimes all it takes is to know your audience and come up with a creative concept!
A list of the top brand campaigns in 2020, including hashtag challenges, innovative methods, branded effects, and more, was shared on TikTok. The listing includes campaigns from ten separate categories, with samples for each one.
As the TikTok group claims:
“These campaigns encouraged us to tap into our responsible side through mask-wearing and handwashing, celebrated the creative expression, diversity, and individuality of the community, and empowered small businesses to grow their communities and find new consumers through TikTok.”
The examples could give you encouragement for your own TikTok marketing strategy – and with the app hitting a billion users in 2021, it’s certainly worth considering.
Take a look at the rundown of the top campaigns in our infographic below.