Weekly Marketing Insights and News Digest (13-19 July)

Twitter was hacked. New Facebook marketing course. IGTV with any preview. New social media marketing tips. Pinned comments Instagram feature

😱 WTF happened, Twitter? Facebook teaches. New Instagram features. New SMM infographics from our team and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.

  • Apple, Biden, Musk, and other high-profile Twitter account hacked in the crypto scam. What Twitter responded to this and how many people were affected read in our weekly digest.
  • This can be useful for social media managers – this week Facebook launched a new community management educational stream on the free Blueprint learning platform. Where to find the course and how to take it – read below.
  • Instagram provides new options to manage how IGTV previews appear in the Main Feed and Discover Tab.
  • 54% of consumers want to see more video content from the business they support. See more tips on how can you increase your social media engagement and reach in our article.
  • Instagram has now made its new pinned comments feature available to all users. What you need to know before pinning your first comment read in our article.

1. Twitter accounts belonging to Joe Biden, Bill Gates, Elon Musk, and Apple, among other notable handles, were compromised on Wednesday after Twitter said it believed access to the company’s internal tools was an attack on some of its employees.

Barack Obama's Twitter was hacked

“We detected what we believe to be a coordinated social engineering attack by people who successfully targeted some of our employees with access to internal systems and tools,” Twitter’s support team said late Wednesday.

The attackers posted tweets that turned out to be conducive to cryptocurrency scams.

The accounts, along with reports from former President Barack Obama, Kanye West, Kim Kardashian West, Warren Buffett, Jeff Bezos, and Mike Bloomberg, posted similar tweets on Wednesday asking for donations via Bitcoin.

“Everyone is asking me to return the money, and now is the time,” Gates said on Twitter, promising to double all payments to the Bitcoin address within the next 30 minutes. All tweets were subsequently deleted.

“As soon as we became aware of the incident, we immediately blocked the affected accounts and deleted the tweets posted by the attackers,” said Twitter. 

2. Facebook Adds New, Free Courses in Effective Community Management

Facebook Community Manager Course

The new program covers several key elements, including:

  • Building an online community – Defining community goals and guiding principles
  • Best practices for managing audiences – Including brand-building, launching your community, building and supporting your team and nurturing partnerships
  • Serving relevant content – Keeping tabs of trends, and planning goal-driven activities
  • Engaging and moderating a community – Including community operations, member-to-member connections, engagement tactics, community standards, etc.
  • Measuring and analyzing community success

Each element is broken down into its block, which can make it easier to complete the full lesson plan in due time.

The new course is in addition to various other proposed Facebook Blueprint training modules, which also now include new resources created to help businesses deal with the impact of COVID-19.

You can access the new Community Management course here, as well as all other Facebook Blueprint courses from this link.

Must-have elements for your Go To Market strategy for the US market
Free GTM ebook

3. Instagram has added several new tools to help IGTV creators manage how their content looks when listed in the main feed and under the Discovery tab.

Back in April, Instagram released a number of new updates for IGTV, which included allowing creators to share the first 15 seconds of their IGTV video in Stories (the rest are available via the swipe link) while improving display options on the Discovery tab.

It now also allows creators to edit the preview image displayed for their IGTV clips.

As you can see in this tweet, there is now more control over how your IGTV video previews are displayed, with a “profile cover” referring to the thumbnail shown in Discover feeds.

4. 10 Ways to Increase Your Social Media Reach and Engagement

How can you increase your social media engagement and reach?

First, you must understand why social media is taking its place in small business marketing. Done right, a strong social media presence can help you connect with your customers, attract more leads, build brand awareness, and ultimately increase sales and profit. It is an effective way to showcase your business to the world.

The best part is that you don’t even need to be a marketing genius. You don’t need to fully understand every marketing buzzword. Heck, you don’t even have to understand the “why” behind social media.

But, you can still be on your way to a more successful social media marketing strategy by simply committing to it. With the investment of time and effort, you can increase your social media reach and achieve higher engagement rates than ever before. Check out some tried-and-true ways to start earning more online authority for your business.

There are also some helpful tips and reminders for those already using social media for business – check out the full infographic below.

10 ways to increase your social media reach and engagement
More infographics in our previous weekly digest
You must see it!

5. Instagram is rolling out pinned comments worldwide

Instagram has now launched a new feature that allows users to attach comments to the top of posts. While this feature was previously available to some, it is now available to everyone on the platform. This feature builds on other changes related to comments and is intended to give users better control over the conversations in their posts.

Over the past few months, Instagram has added many new features and improvements for both desktop and mobile. For example, the service recently made it easier to use donation stickers to raise funds for racial justice. While alongside the changes to Facebook, Instagram also received more transparency features designed to help with the upcoming presidential election, including the ability to turn off paid political ads.

The pinned comments feature was previously available to some users during the beta period. However, Instagram, via Twitter, announced that the attached comments are now officially available with a feature that will be available to all users. Instagram says that the rollout of this feature started today, and so while some users will likely have access to the attached comments already, others may have to wait a little longer before they are visible on their account and device.