😱 WTF happened, Twitter? Facebook teaches. New Instagram features. New SMM infographics from our team and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
“We detected what we believe to be a coordinated social engineering attack by people who successfully targeted some of our employees with access to internal systems and tools,” Twitter’s support team said late Wednesday.
The attackers posted tweets that turned out to be conducive to cryptocurrency scams.
The accounts, along with reports from former President Barack Obama, Kanye West, Kim Kardashian West, Warren Buffett, Jeff Bezos, and Mike Bloomberg, posted similar tweets on Wednesday asking for donations via Bitcoin.
“Everyone is asking me to return the money, and now is the time,” Gates said on Twitter, promising to double all payments to the Bitcoin address within the next 30 minutes. All tweets were subsequently deleted.
“As soon as we became aware of the incident, we immediately blocked the affected accounts and deleted the tweets posted by the attackers,” said Twitter.
The new program covers several key elements, including:
Each element is broken down into its block, which can make it easier to complete the full lesson plan in due time.
The new course is in addition to various other proposed Facebook Blueprint training modules, which also now include new resources created to help businesses deal with the impact of COVID-19.
Back in April, Instagram released a number of new updates for IGTV, which included allowing creators to share the first 15 seconds of their IGTV video in Stories (the rest are available via the swipe link) while improving display options on the Discovery tab.
It now also allows creators to edit the preview image displayed for their IGTV clips.
As you can see in this tweet, there is now more control over how your IGTV video previews are displayed, with a “profile cover” referring to the thumbnail shown in Discover feeds.
How can you increase your social media engagement and reach?
First, you must understand why social media is taking its place in small business marketing. Done right, a strong social media presence can help you connect with your customers, attract more leads, build brand awareness, and ultimately increase sales and profit. It is an effective way to showcase your business to the world.
The best part is that you don’t even need to be a marketing genius. You don’t need to fully understand every marketing buzzword. Heck, you don’t even have to understand the “why” behind social media.
But, you can still be on your way to a more successful social media marketing strategy by simply committing to it. With the investment of time and effort, you can increase your social media reach and achieve higher engagement rates than ever before. Check out some tried-and-true ways to start earning more online authority for your business.
There are also some helpful tips and reminders for those already using social media for business – check out the full infographic below.
Instagram has now launched a new feature that allows users to attach comments to the top of posts. While this feature was previously available to some, it is now available to everyone on the platform. This feature builds on other changes related to comments and is intended to give users better control over the conversations in their posts.
Over the past few months, Instagram has added many new features and improvements for both desktop and mobile. For example, the service recently made it easier to use donation stickers to raise funds for racial justice. While alongside the changes to Facebook, Instagram also received more transparency features designed to help with the upcoming presidential election, including the ability to turn off paid political ads.
The pinned comments feature was previously available to some users during the beta period. However, Instagram, via Twitter, announced that the attached comments are now officially available with a feature that will be available to all users. Instagram says that the rollout of this feature started today, and so while some users will likely have access to the attached comments already, others may have to wait a little longer before they are visible on their account and device.