How to sort out low-quality links when link building? Most relevant news for marketers to consider after WWDC2021, Pinterest is launching their shopping features, TikTok continues to be the leader in downloading, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
One of Apple’s busiest events, WWDC21, recently took place, where they announced many new features. Here are the top ones for marketers:
Link building is one of the most important components of SEO optimization. But Google doesn’t just reward links, you have to show real authority.
When you’re creating great content for your audience, you need to prioritize which websites to contact for link building and set aside those links that won’t give you any SEO benefit.
Chris Giarratana of Moz talked about his approach to filtering out bad links.
Also, avoid sites that have too many ads, because they are most likely created to make commissions, and not to provide good content.
That’s all! Chris Giarratana also shared various tools to speed up this process and make it more efficient.
Pinterest wants products to not only be viewed on their platform but also purchased.
Based on this, the company has announced the following:
If this strategy works, then expect more people from Pinterest to convert into buyers.
This spring, it was announced that TikTok is the most downloaded app for several months in a row.
But a couple of months were not enough for them. According to SenorTower, TikTok continues to be the most downloaded non-gaming app in May 2021 with over 80 million installs.
What’s changed since April: In April, TikTok was №1 in all categories, except for Google Play downloads. Facebook remained the leader there.
But a month later, TikTok overthrew Facebook and occupied a leading position in the number of downloads, in both Google Play and App Store.
Countries that download TikTok: Brazil became a leader in total downloads with 13%, followed by China with 12%.