How to make your website more accessible? TikTok is entering a new market, Clubhouse becoming available for Android users, tips to promote your e-commerce project, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
- TikTok is trying to catch up with the rest of the social networks: it’s adding an in-app shopping feature. Why did they decide to do that? Check out our digest for more details.
- Let’s start caring about people with reading disabilities by implementing 10 easy tips to make your website accessible for everyone.
- Clubhouse opens its doors for Android users. What are the plans for the new OS? Read the digest to learn more.
- Check the infographic with 16 tips to develop your e-commerce store in our weekly digest.
TikTok plans to add in-app shopping
TikTok wants to gain market share in e-commerce. Earlier we reported that TikTok was working on new ad formats for e-commerce sellers.
It seems like TikTok is not only driving traffic to e-commerce sites but aims to become such a site itself.
According to a Bloomberg source, TikTok is already in the process of testing in-app purchases to compete with Facebook in the future.
Why They Do It: TikTok’s Chinese relative, Duyin, processed $26 billion in e-commerce transactions in its first year alone, and TikTok is trying to replicate this success globally.
Who is currently accessing: The platform is currently partnering with European retailers on in-app purchases for streetwear.
What does it mean for you: If you are on the lookout for the next big channel to attract e-commerce, then TikTok seems to be the next leader. Over the past months, TikTok has released many updates that include updated and improved targeting, new ad formats, and in-app purchases.
10 rules to make your website more accessible
Have you ever wondered whether your site is accessible to users?
According to statistics, up to 20% of the US population have reading difficulties.
And this is really a lot! The saddest part is that reading accessibility is not getting enough attention.
So, here come the top 10 rules to follow to make your site accessible to more people.
- The site must be accessible with using only a keyboard and without a mouse. It’s easy to check this – try to navigate without using the mouse.
- Images must have alternative text. This is necessary so that the screen readers can understand the message that is conveyed by the image.
- Use specific text with hyperlinks. Here’s an example:
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- The text should be contrasting. Don’t make the font too small to keep it readable. And don’t forget the background color! This optimization will be useful for everyone, not just people with reading difficulties.
- Use headings to structure your content:
- Use <h1> as the main heading of the page.
- Use headings to indicate and organize the structure of your content.
- Make sure to use the heading levels, so don’t go from <h1> to <h3>.
- Use labels in form inputs instead of placeholders. Placeholders are difficult to read and usually disappear when the user starts typing.
- When deciding on the size of text, avoid using absolute units such as pixels. Since relative sizes enable you to scale based on other content and screen size, so they are the best option.
- Remember to use tables for tabular data.
- Use the ARIA attributes. This is a set of elements to add to your HTML code that will help make your site more accessible.
- Review the best practices for making your web content more accessible. For instance, check the published by the World Wide Web Consortium’s Web Accessibility Initiative.
Clubhouse welcomes Android users
Clubhouse recently announced the release of an Android version of the app. They promised to release it in the coming months, so it turned out that the coming months came this week.
Who will get access: Not everyone will get access yet. The Clubhouse will be available to a limited number of US users. Nevertheless, the company plans to expand to other English-speaking countries, and soon to the whole world.
New mainstream content format: The most popular content format these days are short videos and stories, but it seems that live audio recordings are starting to take over. And, now, Facebook will be launching audio rooms, Twitter is adding the Space feature. Let a tough fight begin!
16 eCommerce Website Marketing Tips [Infographic]
Since we have already touched on the topic of e-commerce today, let’s talk a little more about it. What promotion methods do you know? Have you thought about marketing techniques that can increase your online store sales?
We’ve prepared an infographic for you with 16 marketing tips for e-commerce stores.
Here’s a quick overview:
- Grow Your Email List
- Create a Series of Style or How-to Videos
- Capture Abandoned Carts with an Exit Intent Pop-Up
- Send Shopping Cart Abandonment Emails
- Get People Back to Your Website with Remarketing
- Work with Influencers in Your Niche
- Create Highly Valuable Blog Posts
- Create Downloadable Offers
- Host a Giveaway
- Ask Customers for Reviews + Place Them Strategically
- Share User-Generated Content
- Create Power Posts – Onsite SEO
- Create Pinterest-Specific Images
- Upsell AND Downsell
- Send Wishlist Reminders
- Nurture Visitors into Subscribers and Subscribers into Customers
Check out the infographic below for more details.