How to make your website more accessible? TikTok is entering a new market, Clubhouse becoming available for Android users, tips to promote your e-commerce project, and much more from the world of digital marketing in our new episode of the RGray Weekly Marketing Insights and News Digest.
TikTok wants to gain market share in e-commerce. Earlier we reported that TikTok was working on new ad formats for e-commerce sellers.
It seems like TikTok is not only driving traffic to e-commerce sites but aims to become such a site itself.
According to a Bloomberg source, TikTok is already in the process of testing in-app purchases to compete with Facebook in the future.
Why They Do It: TikTok’s Chinese relative, Duyin, processed $26 billion in e-commerce transactions in its first year alone, and TikTok is trying to replicate this success globally.
Who is currently accessing: The platform is currently partnering with European retailers on in-app purchases for streetwear.
What does it mean for you: If you are on the lookout for the next big channel to attract e-commerce, then TikTok seems to be the next leader. Over the past months, TikTok has released many updates that include updated and improved targeting, new ad formats, and in-app purchases.
Have you ever wondered whether your site is accessible to users?
According to statistics, up to 20% of the US population have reading difficulties.
And this is really a lot! The saddest part is that reading accessibility is not getting enough attention.
So, here come the top 10 rules to follow to make your site accessible to more people.
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Clubhouse recently announced the release of an Android version of the app. They promised to release it in the coming months, so it turned out that the coming months came this week.
Who will get access: Not everyone will get access yet. The Clubhouse will be available to a limited number of US users. Nevertheless, the company plans to expand to other English-speaking countries, and soon to the whole world.
New mainstream content format: The most popular content format these days are short videos and stories, but it seems that live audio recordings are starting to take over. And, now, Facebook will be launching audio rooms, Twitter is adding the Space feature. Let a tough fight begin!
Since we have already touched on the topic of e-commerce today, let’s talk a little more about it. What promotion methods do you know? Have you thought about marketing techniques that can increase your online store sales?
We’ve prepared an infographic for you with 16 marketing tips for e-commerce stores.
Here’s a quick overview:
Check out the infographic below for more details.