Crypto Social Media Marketing: How to Do It in 2022

Social media is around us all the time, we can’t imagine our lives without it. All you need is gathered in one place: news, communication with friends, and entertainment (funny kitty videos are always popular). Everybody you know has a profile on at least one social network. Businesses are no exception. Since the rise of digital marketing, companies have migrated to social media to effectively promote their products and services. 

From a crypto startup standpoint, social media is an integral part of a successful marketing strategy and it’s in the company’s best interest not to neglect it. Why? – Well, cryptocurrency is all about the buzz and communities. SMM has always been and will remain one of the strongest and juiciest channels to generate interest around some innovative ideas and build loyal customers by constantly engaging with people.  

It is a very common practice for business owners to question every project expenditure to not waste any funding and effort. However, when it comes to social media marketing, there should be no doubt – your business needs it! As they say, a picture is worth a thousand words. In this article, we will go through why your business needs to work on its social media channels, how to create a well-written SMM strategy and what media platforms you should utilize.

Without further ado, let’s dive right into the subject

Why do projects need crypto social media services?

According to Statista, in 2021 4.26 billion people were using social networks and this number is expected to grow. It’s a huge amount of your potential target audience. After these figures do you still wonder whether you need social media marketing for crypto project? 

Number of social media users worldwide from 2017 to 2027
Source: Statista

Crypto projects and social media have been going hand in hand for a long time now. Crypto used to be that strange thing that nobody understands, but now it’s becoming mainstream and more people are starting to look into it, driven by FOMO. A great share of this success belongs to crypto social media. Crypto community members live on social networks, so being active on all familiar Twitter, Instagram and Facebook has become the easiest and fastest way for crypto brands to reach out to their target audience, show off the project’s features and increase brand awareness. If you think mastering social media is a piece of cake, now it’s the best time to take off rose-colored glasses. Most entrepreneurs often fall short not knowing the intricacies. Being aware of some common social media marketing mistakes can save your venture a lot of money and effort. You don’t have to be an expert not to fall for one of them – we’ve got a perfect article for you – “5 Most Common Mistakes in Social Media Marketing.”

Let’s take a closer look at a few of our SMM tips that will help your digital marketing strategy run smoothly and seamlessly. And the fair question arises: “Where should I start?” Social media marketing for crypto and any other industry always begins with a plan. RGray team will genuinely guide you through each step. 

Creating crypto social media marketing strategy

In the crypto social media environment competition is fierce, new projects pop up every day and it’s getting harder for decent ones to attract users’ attention and stand out from the crowd. For that reason, a well-designed social media marketing strategy is a must-have. Without it, you can neither create engaging content nor evaluate the result of accomplished work. SMM strategy is based on both analysis and planning – it helps to pinpoint key aspects, focus on them and avoid wasteful activities. 

smm strategy road map

We will guide you through each step of the SMM strategy.

  1. Setting up a goal 

Everything you do in marketing has a goal and SMM is no exception. Everybody knows about the concept of a SMART goal, which defines the purpose of what you do as Specific, Measurable, Achievable, Realistic, and Timely​​. But that’s not the only thing that matters. Ask yourself why the project should be present on social media and how you can benefit from it. Look, if nobody knows about your project – the key point is to work on brand awareness. If you want to attract users to your website social media is the best tool for that. Maybe you desire to get Elon Musk to retweet your post? It’s possible to mix it up, but without a clear understanding of the purpose of these actions, the result of the work will not come out satisfying. 

  1. What about KPIs: marketing metrics you should use

Congratulations, you’ve set up a goal! What’s next? Measuring the results at each step of the SMM campaign. Marketing metrics were made to analyze the progress of work and get insights out of the best-performing content. Some of the most important metrics you should focus on are impressions, engagement, likes and shares. Most social media platforms have built-in analytic tools, which makes the life of marketers a lot easier. Don’t forget to collect statistics on a regular basis to analyze the best and worst-performing posts and for understanding whether the company’s reaching its goals. It is important to collect and analyze statistics regularly in order to clearly see whether you are moving in the right direction or if it is time to stop and think about something else. 

  1. Marketing analysis or DYOR 

All crypto enthusiasts and traders tell us not to follow their advice and search for information by ourselves. Well, it’s also true for marketing. Market analysis and research are crucial for every business in every industry. What do your competitors do and how do they manage their social media platforms? Do you know your target audience and buyer persona? If not, man, you’ve got homework to do. 

  1. Creating SMM plan

The quintessence of all previous steps is the development of a content schedule. The best practice for SMM crypto projects is to plan posts ahead of time, come up with a structure of the content and maintain the consistency of broadcasting. Think about the frequency of posting, and figure out the best time and days for posts. Don’t forget about situational breaking in – hot news, hype and thematic memes do not live long. You must keep up to date with the latest announcements and rumors, important events, and technologies.

Best social media platforms for crypto marketing 

How to choose social media platforms for crypto projects

When it comes to choosing crypto social networks for promoting a project it gets very confusing. What platform should be used? Does the company need them all or will a couple do the trick? Instagram, Facebook, Snapchat, Twitter, Reddit, Pinterest… and the list goes on… For crypto social media marketing, it is important not to be scattered on irrelevant networks, but better select channels where your target audience, like-minded people, and potential investors/partners live. The variety of social media platforms is based on the fact that people consume information differently. There are different ways to digest information: to read the news, follow bloggers, listen to podcasts, watch video content, and get updates in forums or chat discussions. We’ll take a closer look at the top social media platforms that work best for crypto projects. 

  1. Crypto Twitter 

You may think that Twitter is too common but don’t make such quick judgments. Twitter marketing is fast-paced – it is based on short tweets and updates from the world of crypto, discussion in the threads, memes, and hype around different events. It’s a unique place for companies to perform social listening – see what people are talking about their brand and services overall. 

Twitter marketing strategy includes participating in conversations and expressing thoughts in the replies to threads of top crypto influencers. It’s not about promoting your service or product, the purpose is to be a significant and responsive member of the crypto Twitter community and as a result to be on everyone’s lips. 

  1. Telegram

Telegram is a good choice for building a crypto community since it lets you create channels and groups. The first one can be used for the publication of the news and announcements of the project, while the second is for communication with the subscribers. It’s a combination of discussion between members and answering their questions. Think of it as quick troubleshooting for users. You provide customer support in the Telegram group and you get to establish and foster a good relationship with the audience as a result. 

  1. Reddit 

The Reddit Recap report presented 2021 numbers, with the cryptocurrency community ranking in the most viewed topics and the word “crypto” was used 6.6 million times. The users who adore cryptocurrency, blockchain technology, and related endeavors mostly hang out here.

Like any other social media, cryptocurrency Reddit appreciates the value of quality content, rather than its promotion. If your main goal is only based around advertising, users will sense that you came only to sell, not to bring them useful and entertaining content. As a brand, you should join popular crypto subreddits such as r/bitcoin or r/cryptocurrency and start engaging with the members. When a company’s profile gains 50 ‘karma’ it becomes eligible to create a subreddit and broadcast infographics, events of the project, and entertaining posts. You can share insightful information and tips regarding the project only for Reddit subscribers to highlight the value of this particular channel. Create an Ask Me Anything (AMA) topic thus demonstrating openness and a friendly attitude for building a loyal community.

  1. Discord

Originally, Discord was a place for gamers to chat during games, but it quickly became a channel for the crypto community to exchange information, updates and collaborations. The perks of сrypto Discord is that in one server you can create different channels to fit more information, chats and places of interest. Crypto Discord server can be used for many reasons, but the most important one is building a strong and supportive community around the crypto project. For example educating users about the product, breaking down the white paper and upcoming features, communicating for receiving honest feedback and simply sharing each one’s passion – a particular project. Don’t chase the number of fans – building a small, but loyal and active audience is more precious. People love to be a part of a group, where they can be involved in project activities, share values and find co-thinkers. 

How to make crypto content for social media?

The most important thing you must remember about crypto content in social media is the value it brings to the subscribers. Content can be educational, promotional, entertaining, conversational and at the same time inspiring. The trickiest part is to mix and match them while keeping in mind the purpose of all these activities. 

using the pareto priciple in content marketing. 80% are inform, educate and etertain. 20% a smaller part of the posts is for directly promoting project/services/product
  • Through educational content, you can bring your expertise, share information about your project, tell people how to use it and what are the main features, and all the pros of using the product. Subscribers expect you to be the pro in the crypto sphere, so it’s a great opportunity to show off professionalism. 
  • In a cryptocurrency social media marketing promotion is an essential part of a strategy. The desired outcome of the promotional content is having users perform the necessary actions. It’s driven by so-called CTA (call-to-action) text. You should indicate specific activity for the subscribers: subscribe to newsletter, join the channel, get a promo code. Well, you get the idea. Please note that it should not be considered an ad! The message needs to be native, deliver it with care and love for your audience. 
  • Watching tons of funny animal videos is a guilty pleasure many of us face. Everybody loves cute cat videos, but entertaining content is not limited to them. Variety of memes, using humor in comments, jokes, and contests – they serve one goal – to delight your audience. Emotions – that’s what connect people and make them feel related, so don’t neglect the power of entertaining content though, at first sight, it seems not in line with all the seriousness of your project. 
  • Conversational content motivates people to engage with it. Asking questions, publishing news that everybody wants to discuss, making interesting polls, in a word — interacting with the audience. 
  • Inspire your community by showing off various case studies, good reviews from the clients or any events that have a positive impact on your brand’s reputation and therefore people’s trust. 

If you want to get in-depth knowledge about content marketing, check out our recently published article explaining “6 Types of Content Marketing That Work Best for Your Business Growth.”

Wrapping up: the importance of crypto social media marketing 

You’ve read the whole piece and still don’t have any idea how to implement SMM into your digital marketing strategy? Nowadays every business should be present in social media, especially crypto projects that can’t even exist outside the digital world. It’s a useful tool to boost your business, connect with your target audience, drive organic traffic to the website, and increase brand awareness if handled right. And by “handled right” we mean a decent crypto marketing agency that knows what it is doing.

And that’s where RGray comes to the rescue! With years of experience behind our backs, we understand exactly your needs and are willing to help you solve them. mastered crypto social media marketing, our team is looking forward to making your venture seen and heard by lots of aspiring crypto enthusiasts. Take a look at our solutions to see what we are capable of!